A more modest performance is likely to be seen in refrigeration appliances over the forecast period after the strong growth recorded in the category over the review period. Since many consumers will have already replaced their old refrigeration appliances with more modern alternatives towards the end of the review period, it is natural that demand will dip somewhat over the forecast period.
Although smart refrigeration appliances have yet to make their mark in Romania, these types of appliances are likely to gain considerable ground during the forecast period. In addition to sales rising from a low base, it can be expected that Romanian consumers will become increasingly aware of the advantages that smart appliances represent generally.
Haier is poised to become a key player in refrigeration appliances in Romania and across south-eastern Europe, following the inauguration of its first production plant in Romania during 2021. The facility is located around 70km from the Romanian capital Bucharest and features 63,000 sq m of unfolded operational floor surface.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.See All of Our Definitions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!