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Learn moreFeb 2019
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Due to the high level of maturity, demand for refrigeration appliances in Hong Kong mainly comes from second- and third-time buyers. As a result, factors like energy efficiency, fashionable designs and air purification play an important role in purchasing decisions.
Growth in refrigeration appliances retail volume sales remained stable in 2018, with maturity ensuring that demand was mainly driven by replacement cycles. Due to the high level of maturity, it is expected that the category will continue to post steady but modest growth in retail volume sales over the forecast period.
Freestanding products are expected to hold their dominant position in refrigeration appliances over the forecast period. The strong preference for freestanding products is mainly due to the fact that they are more affordable and easier to replace than built-in models.
To cater to the growing demand for premium features and attractive designs among local consumers, major refrigeration appliances brands in Hong Kong continued to launch new products over 2017-2018. For example, LG’s 626L Side By Side InstaView Door-in-Door Refrigerator is equipped with a mirrored glass panel that is illuminated by simply knocking on the glass.
Hitachi remained the leading brand in refrigeration appliances in volume terms in 2018. Other prominent competitors in the category included Whirlpool, Samsung, Mitsubishi Electric, Panasonic and Siemens.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.