Refrigeration Appliances in Portugal

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Refrigeration Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Refrigeration Appliances in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Refrigeration Appliances in Portugal?
  • Which are the leading brands in Portugal?
  • How are products distributed in Portugal?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?

Refrigeration Appliances in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Rising unemployment rates and diminishing purchasing powers result in plummeting volume sales
Stockpiling trend results in a surge of sales of freezers in March 2020
Beko brand gains share due to its aggressive advertising and competitive pricing

RECOVERY AND OPPORTUNITIES

Slowed growth for refrigeration appliances as the economy continues to impact both purchasing powers and construction work
Manufacturers focus on innovations and differentiation in order to capture more consumers post pandemic
E-commerce continues to gather pace as major players hop on the bandwagon

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2015-2020 Table 2 Sales of Refrigeration Appliances by Category: Value 2015-2020 Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020 Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020 Table 5 Sales of Freezers by Format: % Volume 2015-2020 Table 6 Sales of Freezers by Volume Capacity: % Volume 2015-2020 Table 7 Sales of Fridge Freezers by Format: % Volume 2015-2020 Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020 Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020 Table 10 Sales of Fridges by Volume Capacity: % Volume 2015-2020 Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020 Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020 Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020 Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020 Table 15 NBO Company Shares of Built-in Fridges: % Volume 2016-2020 Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020 Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020 Table 18 Production of Refrigeration Appliances: Total Volume 2015-2020 Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025 Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025 Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025 Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?

MARKET INDICATORS

Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 24 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 27 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 28 Sales of Consumer Appliances by Category: Value 2015-2020 Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 30 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 35 Sales of Small Appliances by Category: Volume 2015-2020 Table 36 Sales of Small Appliances by Category: Value 2015-2020 Table 37 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 38 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 40 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 41 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 42 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 43 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 44 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 46 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 53 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 54 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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This report originates from Passport, our Refrigeration Appliances research and analysis database.

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