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Learn moreJan 2020
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A buoyant economy and growth in new construction and home refurbishments continues to contribute to the positive performance of refrigeration appliances in 2019. Given average household income levels in Portugal, these products represent a high cost to families, and consumers’ readiness to invest in them by replacing old models requires access to credit and disposable income.
As the economic mood becomes optimistic and forward-focused, consumers enjoy more freedom to prioritise concerns such as efficiency, convenience and aesthetics. More and more, the demand is for one solution to cater to a household’s freezing and refrigeration needs, reflected in the decline in sales of fridges, and the steady slowdown of freezers sales.
Major appliances, especially refrigeration appliances, require a constant supply of electricity, and this is a pertinent issue in Portugal where energy costs are among the highest in the EU. Efficiency is therefore essential, and certainly something that consumers consider to be a major consideration when purchasing large appliances.
National company Whirlpool Portugal continues to lead refrigeration appliances in 2019, despite suffering a slight loss of share of volume shares. Increasing competition is becoming a real threat to those at the top, but Whirlpool Portugal’s strategy of positioning its products across three different price bands so far keeps it ahead.
Renewed consumer confidence and the positive economic environment have been good news for well-known brands in 2019. Leading players continue to reinforce their positions with the proven strategy of competing in different price segments and thus appealing to all demographics.
Fagor ended its production in Portugal towards the end of the review period, making way for other brands to gain some foothold. Newcomer Hisense Electronic Iberia registered continuous retail growth over the review period and made a more prominent investment in the country with a physical presence in Portugal from 2018 – beforehand its Spanish office managed the Portuguese leg of the company’s operations.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.