The outlook for refrigeration appliances over the forecast period is poor, with total volume sales set to decline sharply and most categories projected to record consistently negative results in this respect. Given average replacement cycles of 11-14 years, overall demand will be subdued by the fact that the review period saw many Hungarians upgrade their fridges, fridge freezers and freezers or acquire such products for the first time.
Electric wine coolers/chillers is the only one of the main refrigeration appliances categories projected to expand in volume terms over the forecast period. It will continue to benefit from the fact that many Hungarians have developed a greater interest in wine in recent years, particularly while spending more time at home since the start of the pandemic.
Side-by-side fridge freezers have been steadily gaining popularity at the expense of double door formats in Hungary for several years, and this trend looks set to persist over the forecast period. Interest in side-by-side models should remain strong as the assortment of such products on offer in the country expands, with the growing availability of more affordably priced options expected to be a key driver of demand.
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Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.See All of Our Definitions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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