Refrigeration Appliances in Hungary

PROSPECTS

Outstanding success of the domestic subsidy programme

After its huge success over the review period, the Otthon Melege government subsidy programme boosted sales outstandingly. In 2017, the original amount of funds was exhausted within a short period and thus the Hungarian government decided to increase the available funds by more than fourfold.

Energy efficiency becomes a decision factor

Since the penetration rate for refrigeration appliances is quite high in Hungary, most sales were generated either by replacement purchases or by the boom in real estate towards the end of the review period. Old appliances are usually replaced due to operational issues, which often happen during the summer season.

Multifunctional space-saving

Although the built-in format continued to increase its presence within all types of refrigeration appliances, the category was still dominated by freestanding appliances, mainly due to the limited sizes and formats suitable for built-in solutions. Ideally, if the space is not limited, Hungarian consumers prefer “the bigger the better” in terms of volume capacity; however, in blocks of flats and in newly designed apartments there is less space for huge appliances, which has raised interest in small and multifunctional refrigeration appliances.

COMPETITIVE LANDSCAPE

Multinationals dominate refrigeration appliances

Whirlpool Hungaria, by offering affordable products, led refrigeration appliances in 2018 in Hungary, followed by Electrolux Lehel Hutogepgyar and BSH. These players are present in all categories within refrigeration appliances and they constantly develop their product ranges.

Not only white goods any more

After many innovations regarding the operation, energy efficiency, noise level, ventilation and anti-frost features, refrigeration appliances saw a total design makeover in 2018 thanks to innovation in terms of their appearance. Apart from the traditional white, stainless steel designs have also become increasingly popular in Hungary; however, Liebherr Mystyle and Bosch VarioStyle models have made it possible to change the front colour of the appliances as often as is wished.

Sustainability as a long-term goal

Energy savings are not only significant via energy labels. Major appliances may generate a lot of waste, and this problem is yet to be resolved.

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