Refrigeration Appliances in Saudi Arabia

PROSPECTS

Connected refrigeration appliances create curiosity

Saudi Arabia remains one of the top markets for refrigeration appliances, with the country’s hot and dry climate meaning that products in this area are perceived as being essential by consumers and demand rising due to the growing urban population. In addition, rising disposable incomes and falling unemployment are also translating into increased demand.

Free-standing fridge freezers remain most popular refrigeration appliance

The summer is extremely hot in Saudi Arabia, with the recent heat wave in July 2018 breaking previous records. Consumers therefore want to get the best out of their refrigerating appliances as they would normally have to work extra hard to achieve a cool temperature.

Average unit prices increase due to VAT

Average unit prices increased within refrigeration appliances in 2018, mainly due to the introduction of a new 5% VAT rate. In response to the price increase, consumers are concentrating on value for money products and becoming aware of the high cost of less energy efficient models.

COMPETITIVE LANDSCAPE

Al Jabr Trading Co-leads free-standing fridge and freezer sales

Al Jabr Trading Co-brand Haier continues to lead freestanding fridge sales due to the brand’s offering of an extensive variety of options for single door free standing fridge and freestanding freezers. Moreover, Haier’s French door design has gained popularity among younger people and families who see it as a convenient option in line with the healthier living trend.

Electronics and appliance specialist retailers continue to lead distribution

Electronics and appliance specialist retailers remains the most important retail channel in refrigeration appliances. This can be attributed to strong consumer confidence and trust in these retailers, which aim to provide a wide range of products at competitive prices, as well as strong customer service.

Ibrahim Shaker dominates built-in refrigerators appliances

Ibrahim Shaker, with its Hotpoint-Ariston brand, leads built-in fridge freezer sales, closely followed by Alessa Industries’ Candy and Abdul-Mohsen A Al Swailem Est’s Gorenje. The rise in average household income has proven to be an important growth factor for manufacturers as Saudi Arabia is seeing a constant increase in the number of homeowners.

Files are delivered directly into your account within a few minutes of purchase.