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Country Report

Refrigeration Appliances in

Refrigeration Appliances in Saudi Arabia

36 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Connected refrigeration appliances create curiosity

Saudi Arabia remains one of the top markets for refrigeration appliances, with the country’s hot and dry climate meaning that products in this area are perceived as being essential by consumers and demand rising due to the growing urban population. In addition, rising disposable incomes and falling unemployment are also translating into increased demand.

Free-standing fridge freezers remain most popular refrigeration appliance

The summer is extremely hot in Saudi Arabia, with the recent heat wave in July 2018 breaking previous records. Consumers therefore want to get the best out of their refrigerating appliances as they would normally have to work extra hard to achieve a cool temperature.

Average unit prices increase due to VAT

Average unit prices increased within refrigeration appliances in 2018, mainly due to the introduction of a new 5% VAT rate. In response to the price increase, consumers are concentrating on value for money products and becoming aware of the high cost of less energy efficient models.

COMPETITIVE LANDSCAPE

Al Jabr Trading Co-leads free-standing fridge and freezer sales

Al Jabr Trading Co-brand Haier continues to lead freestanding fridge sales due to the brand’s offering of an extensive variety of options for single door free standing fridge and freestanding freezers. Moreover, Haier’s French door design has gained popularity among younger people and families who see it as a convenient option in line with the healthier living trend.

Electronics and appliance specialist retailers continue to lead distribution

Electronics and appliance specialist retailers remains the most important retail channel in refrigeration appliances. This can be attributed to strong consumer confidence and trust in these retailers, which aim to provide a wide range of products at competitive prices, as well as strong customer service.

Ibrahim Shaker dominates built-in refrigerators appliances

Ibrahim Shaker, with its Hotpoint-Ariston brand, leads built-in fridge freezer sales, closely followed by Alessa Industries’ Candy and Abdul-Mohsen A Al Swailem Est’s Gorenje. The rise in average household income has proven to be an important growth factor for manufacturers as Saudi Arabia is seeing a constant increase in the number of homeowners.

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Refrigeration Market Sample Report Refrigeration Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Refrigeration Appliances in Saudi Arabia?
What are the major brands in Saudi Arabia?
What is the preferred refrigeration capacity size?
What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Refrigeration Appliances in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Connected refrigeration appliances create curiosity

Free-standing fridge freezers remain most popular refrigeration appliance

Average unit prices increase due to VAT

COMPETITIVE LANDSCAPE

Al Jabr Trading Co-leads free-standing fridge and freezer sales

Electronics and appliance specialist retailers continue to lead distribution

Ibrahim Shaker dominates built-in refrigerators appliances

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 2 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Freezers by Format: % Volume 2013-2018
Table 6 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 7 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 10 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 18 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Demographic changes stimulate sales of consumer appliances

Participation of women in workforce changing consumer purchasing behaviour

Key brands continue to compete aggressively

Electronics and appliance specialist retailers lead sales

Consumer appliances to see further growth

MARKET INDICATORS

Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 24 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 27 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 28 Sales of Consumer Appliances by Category: Value 2013-2018
Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 35 Sales of Small Appliances by Category: Volume 2013-2018
Table 36 Sales of Small Appliances by Category: Value 2013-2018
Table 37 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 38 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 40 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 41 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 42 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 43 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 44 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Refrigeration Appliances in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Connected refrigeration appliances create curiosity

Free-standing fridge freezers remain most popular refrigeration appliance

Average unit prices increase due to VAT

COMPETITIVE LANDSCAPE

Al Jabr Trading Co-leads free-standing fridge and freezer sales

Electronics and appliance specialist retailers continue to lead distribution

Ibrahim Shaker dominates built-in refrigerators appliances

Samples

Overview

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Table of Contents

Refrigeration Appliances in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Connected refrigeration appliances create curiosity

Free-standing fridge freezers remain most popular refrigeration appliance

Average unit prices increase due to VAT

COMPETITIVE LANDSCAPE

Al Jabr Trading Co-leads free-standing fridge and freezer sales

Electronics and appliance specialist retailers continue to lead distribution

Ibrahim Shaker dominates built-in refrigerators appliances

CATEGORY DATA

Consumer Appliances in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Demographic changes stimulate sales of consumer appliances

Participation of women in workforce changing consumer purchasing behaviour

Key brands continue to compete aggressively

Electronics and appliance specialist retailers lead sales

Consumer appliances to see further growth

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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