New mirror design refrigerator models are seeing rising demand from consumers who seek aesthetically pleasing kitchens. Such models have already been seen in the higher-end and are now expected to reach smaller capacity and lower budget models too.
Larger capacity refrigerators are expected to drive sales over the forecast period, as consumers continue to follow healthy eating patterns at home, with this often requiring storage of a lot of vegetables and fruits. Besides, consumers are also expected to treat hygiene technologies as a standard factor when choosing refrigeration appliances.
Although consumers can benefit massively from online channels, whether via third party e-commerce platforms or the brand’s own website, brick-and-mortar stores retain their relevance. In addition to older consumers preferring to shop in large, trustworthy stores, there is also a rising demand for omnichannel strategies, whereby consumers can see and experience the products in real life, seeking advice from in-store specialists, before having the option to make their final purchase online to obtain the best discounts.
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Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.See All of Our Definitions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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