Refrigeration Appliances in Denmark

PROSPECTS

Bright outlook in 2018 after previous year’s setback

Refrigeration appliances was one of the worst performing categories of 2017, which was rather unexpected in light of the positive economic indicators. The poor performance in 2017 was partly caused by the popularity of the second-hand market.

Historically high summer temperatures shorten lifecycle of refrigeration appliances

Chains of electronics and appliance specialist retailers like Power and Skousen reported outstandingly high growth rates during the summer months of 2018 in refrigeration appliances compared to the same period for last year. The extremely warm summer temperatures acted as a growth driver with many older models of fridges, fridge freezers and freezers unable to tolerate the unusually high heat and stopped working.

Economic indicators support growth

The Danish economy continues to provide a good basis for growth, especially in built-in refrigeration appliances. As the housing market prospers, there has been a 0.

COMPETITIVE LANDSCAPE

Samsung introduces new generation of Family Hub

Samsung was always known for its innovative products and this year the company continued to amaze Danish consumers with the new generation of Family Hub, a cutting-edge technology fridge freezer. With this product line Samsung is targeting younger Danish families with a higher income and who are open to connected products.

BSH Hvidevarer A/S retains its lead

BSH Hvidevarer A/S has maintained pole position in refrigeration appliances in Denmark. The company sells Bosch and Siemens products which are known for their high quality and which are very much favoured by Danish consumers.

Domestic electric wine coolers/chillers brand Vestfrost among the top players

Danish company Vestfrost A/S has maintained a stable volume share in electric wine coolers/chillers despite strong pressure from competitors such as Miele A/S and Witt A/S. The company has a part of its production in Denmark, which makes it very challenging to keep its costs down.

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