Executive Summary

Feb 2019
PROSPECTS
Favourable socioeconomic trends boost sales of built-in refrigeration appliances

Among noteworthy socioeconomic trends in Norway in 2018 was the increasing numbers of single and two-person households. These households with confined living space are to be found predominately in more densely populated urban areas and are typically located in apartments and condominiums.

Combating food waste set to influence refrigeration appliances

According to research conducted by NHO Mat og Drikke (Food and Drink Norway), Norway discards 355,000 tonnes of edible food on an annual basis. There is growing awareness of the inefficiencies that this represents in terms of resource usage and cost, and this is altering the mindset of consumers, encouraging them to become more responsible and sustainable in their consumption and purchasing choices.

COMPETITIVE LANDSCAPE
BSH maintains leadership of refrigeration appliances

BSH Husholdningsapparater leads volume sales of refrigeration appliances through its Bosch and Siemens brands. Both of these brands are widely distributed in Norway and they each offer a broad and varied range of models.

Demand for the Liebherr brand continues to grow

Although Liebherr still accounts for a marginal share of volume sales in refrigeration appliances, the brand is posting strong year-on-year growth in its volume share and position in the category. The success of the brand is based on its focus on quality, with recent years highlighting the brand’s increasing focus on connectivity and integration.

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Refrigeration Appliances in Norway

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Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Refrigeration Appliances in Norway?
  • What are the major brands in Norway?
  • What is the preferred refrigeration capacity size?
  • What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Refrigeration Appliances in Norway - Category analysis

HEADLINES

PROSPECTS

Favourable socioeconomic trends boost sales of built-in refrigeration appliances
Combating food waste set to influence refrigeration appliances

COMPETITIVE LANDSCAPE

BSH maintains leadership of refrigeration appliances
Demand for the Liebherr brand continues to grow

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 2 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Freezers by Format: % Volume 2013-2018
Table 6 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 7 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 10 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 18 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Norway - Industry Overview

EXECUTIVE SUMMARY

Consumer Appliances in Norway - Industry Overview

EXECUTIVE SUMMARY

Lower volumes but price on the up
Volume sales decrease as connected uptake remains low
Global brand names top the leader board
Store-based retailing continues to dominate consumer appliances distribution
The outlook remains positive for consumer appliances

MARKET INDICATORS

Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 24 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 27 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 28 Sales of Consumer Appliances by Category: Value 2013-2018
Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 35 Sales of Small Appliances by Category: Volume 2013-2018
Table 36 Sales of Small Appliances by Category: Value 2013-2018
Table 37 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 38 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 40 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 41 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 42 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 43 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 44 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources