Among noteworthy socioeconomic trends in Norway in 2018 was the increasing numbers of single and two-person households. These households with confined living space are to be found predominately in more densely populated urban areas and are typically located in apartments and condominiums.
According to research conducted by NHO Mat og Drikke (Food and Drink Norway), Norway discards 355,000 tonnes of edible food on an annual basis. There is growing awareness of the inefficiencies that this represents in terms of resource usage and cost, and this is altering the mindset of consumers, encouraging them to become more responsible and sustainable in their consumption and purchasing choices.
BSH Husholdningsapparater leads volume sales of refrigeration appliances through its Bosch and Siemens brands. Both of these brands are widely distributed in Norway and they each offer a broad and varied range of models.
Although Liebherr still accounts for a marginal share of volume sales in refrigeration appliances, the brand is posting strong year-on-year growth in its volume share and position in the category. The success of the brand is based on its focus on quality, with recent years highlighting the brand’s increasing focus on connectivity and integration.
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This industry report originates from Passport, our Consumer Appliances market research database.