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Country Report

Refrigeration Appliances in

Refrigeration Appliances in Morocco

35 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fridge freezers remains the dominant refrigeration appliance

Fridge freezers remained the most popular type of refrigeration appliance in Morocco in 2018. This trend is expected to remain strong over the forecast period for various reasons.

Innovation is expected to drive growth over the forecast period

Many companies compete to offer new innovative products to gain or protect their share in Morocco. To illustrate, brands such as Samsung, LG, and Bosch offer energy saving features on their new refrigeration appliances as a large number of Moroccans always tend to suffer from expensive electricity bills.

Rapid expansion of modern retailers will benefit sales over the forecast period

The rapid expansion of modern retailers in Morocco compared to previous years will be highly beneficial to both consumers and key players in this category. This is mainly because consumers will be able to find nearby stores that sell a large number of new and innovative refrigeration appliances and also offer warranty services and guarantees on all newly purchased products.

COMPETITIVE LANDSCAPE

International key players remain leaders in refrigeration appliances in Morocco

LG, Samsung and Bosch, among many other international brands, continued to lead refrigeration appliances overall in Morocco. Although local brand Siera retained its fragile lead in 2018, it was closely followed by strong international brands that are favoured by Moroccans.

Companies compete by pushing volume sales

Many companies are offering sales on their refrigeration appliances or include them in deals such as buying a television, washing machine, or fridge or a freezer to receive a free oven or microwave. This has helped to push greater volume sales in this category as these discounts and attractive offers tend to appeal to a high number of Moroccans, especially first home owners.

Advertising is the main strategies for competition in this category

Many in-store activities were witnessed in refrigeration appliances in Morocco in 2018. Many retailers allow consumers to check these products and even test them prior to purchasing.

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Refrigeration Market Sample Report Refrigeration Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Refrigeration Appliances in Morocco?
What are the major brands in Morocco?
What is the preferred refrigeration capacity size?
What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Refrigeration Appliances in Morocco - Category analysis

HEADLINES

PROSPECTS

Fridge freezers remains the dominant refrigeration appliance

Innovation is expected to drive growth over the forecast period

Rapid expansion of modern retailers will benefit sales over the forecast period

COMPETITIVE LANDSCAPE

International key players remain leaders in refrigeration appliances in Morocco

Companies compete by pushing volume sales

Advertising is the main strategies for competition in this category

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 2 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Freezers by Format: % Volume 2013-2018
Table 6 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 7 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 10 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 18 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Morocco - Industry Overview

EXECUTIVE SUMMARY

Stable retail volume growth for 2018

Innovation and promotional activities are the main trends in consumer appliances

Groupe SEB becomes the leading player in consumer appliances

Hypermarkets and online retailers are gaining share

Strong retail volume growth expected over the forecast period

MARKET INDICATORS

Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 24 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 27 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 28 Sales of Consumer Appliances by Category: Value 2013-2018
Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 35 Sales of Small Appliances by Category: Volume 2013-2018
Table 36 Sales of Small Appliances by Category: Value 2013-2018
Table 37 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 38 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 40 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 41 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 42 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 43 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 44 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Refrigeration Appliances in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fridge freezers remains the dominant refrigeration appliance

Innovation is expected to drive growth over the forecast period

Rapid expansion of modern retailers will benefit sales over the forecast period

COMPETITIVE LANDSCAPE

International key players remain leaders in refrigeration appliances in Morocco

Companies compete by pushing volume sales

Advertising is the main strategies for competition in this category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Refrigeration Appliances in Morocco - Category analysis

HEADLINES

PROSPECTS

Fridge freezers remains the dominant refrigeration appliance

Innovation is expected to drive growth over the forecast period

Rapid expansion of modern retailers will benefit sales over the forecast period

COMPETITIVE LANDSCAPE

International key players remain leaders in refrigeration appliances in Morocco

Companies compete by pushing volume sales

Advertising is the main strategies for competition in this category

CATEGORY DATA

Consumer Appliances in Morocco - Industry Overview

EXECUTIVE SUMMARY

Stable retail volume growth for 2018

Innovation and promotional activities are the main trends in consumer appliances

Groupe SEB becomes the leading player in consumer appliances

Hypermarkets and online retailers are gaining share

Strong retail volume growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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