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Country Report

Refrigeration Appliances in

Refrigeration Appliances in Morocco

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Economic impact of COVID-19 pandemic cuts demand for refrigeration appliances

The total closure of foodservice outlets, and home quarantine of Moroccans for several months in 2020, did not bring about an increase in retail sales of refrigeration appliances. Rather, refrigeration appliances declined significantly in both retail volume and current value terms.

Leading brands maintain volumes with discounts and special offers

In response to the much weakened purchasing power of Moroccan consumers in 2020, companies introduced aggressive discounts, as an attempt to maintain sales volumes. Some companies began to offer ‘combo sales’ of three different appliances for one discounted price, and including a free gift.

Refrigeration appliance owners the most affected by COVID-19 lockdowns

Sales of refrigeration appliances throughout the country suffered from consumers not being able to visit retail stores from March until the middle of July. The metropolitan areas, particularly Casablanca and Rabat, where the highest number of households own refrigeration appliances, were subject to the strictest lockdowns.

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Refrigeration Market Sample Report Refrigeration Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Refrigeration Appliances in Morocco?
What are the major brands in Morocco?
What is the preferred refrigeration capacity size?
What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Refrigeration Appliances in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic impact of COVID-19 pandemic cuts demand for refrigeration appliances

Leading brands maintain volumes with discounts and special offers

Refrigeration appliance owners the most affected by COVID-19 lockdowns

RECOVERY AND OPPORTUNITIES

Longer replacement cycles to slow rate of recovery

Discounts and more appealing financing to drive short-term growth

Sales volumes to recover in line with key sectors’ return to normalcy

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 2 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Freezers by Format: % Volume 2015-2020
Table 6 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 7 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 10 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 18 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 24 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 27 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 28 Sales of Consumer Appliances by Category: Value 2015-2020
Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 30 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 35 Sales of Small Appliances by Category: Volume 2015-2020
Table 36 Sales of Small Appliances by Category: Value 2015-2020
Table 37 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 40 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 41 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 42 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 43 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 44 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 46 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 53 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 54 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

Megatrends

Country Report

Refrigeration Appliances in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Economic impact of COVID-19 pandemic cuts demand for refrigeration appliances

Leading brands maintain volumes with discounts and special offers

Refrigeration appliance owners the most affected by COVID-19 lockdowns

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Refrigeration Appliances in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Economic impact of COVID-19 pandemic cuts demand for refrigeration appliances

Leading brands maintain volumes with discounts and special offers

Refrigeration appliance owners the most affected by COVID-19 lockdowns

RECOVERY AND OPPORTUNITIES

Longer replacement cycles to slow rate of recovery

Discounts and more appealing financing to drive short-term growth

Sales volumes to recover in line with key sectors’ return to normalcy

CATEGORY DATA

Consumer Appliances in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances

COVID-19 country impact

Company response

Retailing shift

What next for consumer appliances?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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