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Learn moreJan 2021
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The total closure of foodservice outlets, and home quarantine of Moroccans for several months in 2020, did not bring about an increase in retail sales of refrigeration appliances. Rather, refrigeration appliances declined significantly in both retail volume and current value terms.
In response to the much weakened purchasing power of Moroccan consumers in 2020, companies introduced aggressive discounts, as an attempt to maintain sales volumes. Some companies began to offer ‘combo sales’ of three different appliances for one discounted price, and including a free gift.
Sales of refrigeration appliances throughout the country suffered from consumers not being able to visit retail stores from March until the middle of July. The metropolitan areas, particularly Casablanca and Rabat, where the highest number of households own refrigeration appliances, were subject to the strictest lockdowns.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.