Refrigeration Appliances in Morocco

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Refrigeration Appliances industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Refrigeration Appliances in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Refrigeration Appliances in Morocco?
  • Which are the leading brands in Morocco?
  • How are products distributed in Morocco?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?
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Refrigeration Appliances in Morocco - Category analysis

KEY DATA FINDINGS

Fuller recovery seen in 2022 as economy activity has resumed
Prices fall as players turn to discounting activities to drive demand
Players focus on new product offers with innovative features
Sales expected to improve once economy starts to recover
Price discounting and financing set to play a key role in driving demand
Recovery in housing market projected to fuel demand
Table 1 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 2 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 5 Sales of Freezers by Format: % Volume 2017-2022
Table 6 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 7 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 10 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 18 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 19 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

Consumer Appliances in Morocco - Industry Overview

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 23 Replacement Cycles of Consumer Appliances by Category 2017-2022
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2022-2027
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2022-2027
Table 26 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 27 Sales of Consumer Appliances by Category: Value 2017-2022
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 34 Sales of Small Appliances by Category: Volume 2017-2022
Table 35 Sales of Small Appliances by Category: Value 2017-2022
Table 36 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 37 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 39 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 40 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 41 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 42 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 43 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 52 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 53 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Refrigeration Appliances

  • Built-in Refrigeration Appliances
  • Freestanding Refrigeration Appliances
    • Built-in Electric Wine Coolers/Chillers
    • Freestanding Electric Wine Coolers/Chillers
    • Built-in Freezers
    • Freestanding Freezers
    • Built-in Fridge Freezers
    • Freestanding Fridge Freezers
    • Built-in Fridges
    • Freestanding Fridges

Refrigeration Appliances

Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.

See All of Our Definitions
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This report originates from Passport, our Refrigeration Appliances research and analysis database.

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