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Learn moreJan 2021
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Despite predictions that the stockpiling of food and other essentials that was seen during the early stages of the COVID-19 pandemic would boost demand for fridge freezers, sales of these types of refrigeration appliances declined over the course of 2020 as the pandemic interrupted several years of strong positive growth. The sales declines seen in the category can be attributed mainly to the adverse economic impact of the COVID-19 situation, which has made fridge freezers and other types of refrigeration appliances less affordable due to the pressure that has come on household incomes.
2020 saw built-in appliances continue to account for a very low proportion of refrigeration appliances in Thailand. Among the factors that discourage consumers from purchasing built-in refrigeration appliances are the high prices charged for these items choose to all of them being imported, as well as the often steep installation fees that are associated with these products.
Toshiba remained the leading player in refrigeration appliances in 2020 due to its very strong position in sales of single-door fridge freezers. During the year, Toshiba added new models to its already fairly extensive line-up of refrigeration appliances.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.