Refrigeration Appliances in Thailand

PROSPECTS

Consumers look for durable and energy-efficient refrigeration appliances

Refrigeration appliances are necessary for Thai people since households enjoy cooking at home rather than going out to restaurants. Home cooking allows consumers to select fresh food ingredients and healthy supplements that lead to better nutrition, while eating out may be pricy and unhealthy.

Manufacturers strive for energy efficiency

Manufacturers try to develop their products in line with the concept of efficient energy use. With technological improvements, manufacturers are able to produce refrigeration appliances that facilitate similar cooling capacity while using less energy.

Grim outlook for built-in fridge freezers

Despite growing demand for refrigeration appliances, few Thai consumers intend to buy built-in fridge freezers due to them being much more expensive than freestanding fridge freezers. Installation is also difficult, requiring mechanical, carpentry and plumbing skills.

COMPETITIVE LANDSCAPE

Toshiba continues to extend its product line to sustain its position

Toshiba is the leading fridge freezer brand in Thailand. It has gained the biggest share due to its expertise in single-door refrigerator manufacturing.

LG focuses on smart technology for more convenient living

LG’s InstaView Door-in-door is the first smart fridge that allows the consumer, without opening it, to view the food inside by simply knocking twice on the door. This abates energy waste from opening the door frequently and prolongs food freshness at a constant temperature.

Toshiba and LG focus on consumers’ needs and satisfaction

Toshiba foresees a change in daily living activities, such as more women working. Consumers will buy more food and ingredients in bulk to save time visiting stores and will purchase at wholesale or discount prices.

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