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Country Report

Refrigeration Appliances in

Refrigeration Appliances in Thailand

38 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Design, usage and energy-saving innovation

Innovation was the key factor driving sales in 2017. Manufacturers invest in research to understand consumer behaviour and develop new products to match changing lifestyles.

Single and double doors remain the popular choice

Single and double door fridge freezers are expected to continue dominating volume sales, particularly for new condominiums in the Bangkok and other metropolitan areas. Due to the limited space available in condominiums, single and double door appliances are the perfect size for single-person households, couples or small families.

Price is not a key decision-making factor, but technology and function are

In 2016 consumers were cautious about spending but in 2017 confidence was restored and consumers, particularly the middle-income group, were willing to spend once more. Growing middle-income and new generations forced manufactures not only to try and adapt their strategies to meet new demands, but also to keep up with technology.

COMPETITIVE LANDSCAPE

Chinese and Japanese players’ brands dominate

The top five players in 2017 were all international brands – Toshiba, Mitsubishi, Hitachi, Haier and Panasonic. Toshiba maintained its leading position thanks to fridge freezers with single and double door.

Domestic players struggle to compete

It is unlikely that any domestic manufacturers will be able to compete with international players’ brands. Existing players tend to be established in Thailand with substantial brand awareness, reputation and long-standing relationships with Thai consumers.

Brand players compete aggressively to launch new products

Toshiba, Panasonic AP Sales, LG Electronics and Electrolux are examples of key players that constantly introduce new refrigeration appliances such as single door, double door and multi-door fridge freezers. Freestanding fridge freezers remained the top format.

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Refrigeration Market Sample Report Refrigeration Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Refrigeration Appliances in Thailand?
What are the major brands in Thailand?
What is the preferred refrigeration capacity size?
What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Refrigeration Appliances in Thailand - Category analysis

HEADLINES

PROSPECTS

Design, usage and energy-saving innovation

Single and double doors remain the popular choice

Price is not a key decision-making factor, but technology and function are

COMPETITIVE LANDSCAPE

Chinese and Japanese players’ brands dominate

Domestic players struggle to compete

Brand players compete aggressively to launch new products

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 2 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Freezers by Format: % Volume 2012-2017
Table 6 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 7 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 10 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 15 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 16 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 18 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 19 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Thailand - Industry Overview

EXECUTIVE SUMMARY

Domestic economic growth supports strong demand for consumer appliances

Retail price rises in 2017 but volume growth stays similar to 2016

No change in position among top five players

Store-based retailing retains popularity but internet can facilitate sales

Strong volume growth expected for consumer appliances over the forecast period

MARKET INDICATORS

Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 23 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 26 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 27 Sales of Consumer Appliances by Category: Value 2012-2017
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 34 Sales of Small Appliances by Category: Volume 2012-2017
Table 35 Sales of Small Appliances by Category: Value 2012-2017
Table 36 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 37 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 39 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 40 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 41 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 42 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 43 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 52 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 53 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Refrigeration Appliances in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Design, usage and energy-saving innovation

Single and double doors remain the popular choice

Price is not a key decision-making factor, but technology and function are

COMPETITIVE LANDSCAPE

Chinese and Japanese players’ brands dominate

Domestic players struggle to compete

Brand players compete aggressively to launch new products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Refrigeration Appliances in Thailand - Category analysis

HEADLINES

PROSPECTS

Design, usage and energy-saving innovation

Single and double doors remain the popular choice

Price is not a key decision-making factor, but technology and function are

COMPETITIVE LANDSCAPE

Chinese and Japanese players’ brands dominate

Domestic players struggle to compete

Brand players compete aggressively to launch new products

CATEGORY DATA

Consumer Appliances in Thailand - Industry Overview

EXECUTIVE SUMMARY

Domestic economic growth supports strong demand for consumer appliances

Retail price rises in 2017 but volume growth stays similar to 2016

No change in position among top five players

Store-based retailing retains popularity but internet can facilitate sales

Strong volume growth expected for consumer appliances over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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