Refrigeration Appliances in Poland

PROSPECTS AND OPPORTUNITIES

Positive growth to be tempered by high inflation and circumspect approach to spending

The forecast period is expected to see sales of refrigeration appliances continue to register positive growth in Poland, although the address and uncertain economic situation and, more specifically, high inflation can be expected to put pressure on demand, at least during the early stages of the forecast period. The high inflation which swept across Europe during 2022 has significantly increased the cost of living and put substantial pressure on the spending power of most Polish households and this will inevitably have an impact on demand for refrigeration appliances during the forecast period.

Rising costs set to underpin unit price increases during the forecast period

Unit prices are expected to increase across all categories of refrigeration appliances during the forecast period and this is expected to be largely because manufacturers are facing rising operating costs, with these rising costs expected to be passed on to end consumers. Local currently manufacturers face a shortage of labour due to many young immigrants from neighbouring Ukraine having returned to their home country to participate in the defence of Ukraine following the invasion of that country by the Russian Federation in February 2022.

E-commerce to continue surging ahead as a major mainstream distribution channel

During the forecast period, e-commerce is expected to underline its status as a major mainstream retail distribution channel for refrigeration appliances in Poland, generating further sales growth to eventually account for more than one-third of category volume sales. While e-commerce was already a popular channel for buying refrigeration appliances prior to the onset of the COVID-19 pandemic, online sales have surged ahead since the start of 2020 as huge numbers of Polish consumers have come to understand the convenience and value for money that e-commerce represents.