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Country Report

Refrigeration Appliances in

Refrigeration Appliances in Poland

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New technology drives sales

Manufacturers of refrigeration appliances are offering new technologies which aim to make consumers’ lives easier. One such new technology is connectivity.

Multi-door refrigeration appliances growing in popularity

Polish consumers are showing a growing interest in multi-door refrigeration appliances, particular large capacity fridge freezers. More storage space is highly appreciated by Poles, who are becoming more knowledgeable about the storage temperatures required for specific food products.

Energy efficiency becoming more important to Polish consumers

Since the introduction of new regulations regarding energy-efficiency labelling, Polish consumers have become more aware of the benefits of energy-efficient appliances. Clear information included on a label on the front of an appliance must indicate not only the level of energy efficiency but also the exact kWh usage per annum for the whole appliance, as well as for separate fridge and freezer compartments.

COMPETITIVE LANDSCAPE

Whirlpool remains the leading player

Whirlpool remained the leading player in refrigeration appliances in Poland in 2018, albeit closely followed by BSH, Beko and Electrolux. The company’s leading position can be attributed to its products offering a good price/quality ratio as well as its longstanding presence in the Polish market.

Liebherr the fastest growing brand in refrigeration appliances

Liebherr was the fastest growing brand in refrigeration appliances in 2018. This can be attributed to the fact that the manufacturer is known to Polish consumers for its high quality appliances, which are both durable and have elegant minimalistic designs.

New product development from Samsung

In 2018, Samsung launched an interactive fridge freezer range called the Family Hub. This is a connected appliance which can be controlled via a smartphone and also enables communication between family members.

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Refrigeration Market Sample Report Refrigeration Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Refrigeration Appliances in Poland?
What are the major brands in Poland?
What is the preferred refrigeration capacity size?
What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Refrigeration Appliances in Poland - Category analysis

HEADLINES

PROSPECTS

New technology drives sales

Multi-door refrigeration appliances growing in popularity

Energy efficiency becoming more important to Polish consumers

COMPETITIVE LANDSCAPE

Whirlpool remains the leading player

Liebherr the fastest growing brand in refrigeration appliances

New product development from Samsung

Chart 1 Samsung Family Hub fridge freezer

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 2 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Freezers by Format: % Volume 2013-2018
Table 6 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 7 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 10 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2014-2018
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 18 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Poland - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances continues to record steady volume growth in 2018

Strong economy positively impacts Polish consumers’ purchasing decisions

Large international manufacturers continue to dominate consumer appliances

Internet retailing continues to gain ground

Optimistic forecast for consumer appliances

MARKET INDICATORS

Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 24 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 27 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 28 Sales of Consumer Appliances by Category: Value 2013-2018
Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 30 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 35 Sales of Small Appliances by Category: Volume 2013-2018
Table 36 Sales of Small Appliances by Category: Value 2013-2018
Table 37 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 38 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 40 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 41 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 42 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 43 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 44 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Refrigeration Appliances in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New technology drives sales

Multi-door refrigeration appliances growing in popularity

Energy efficiency becoming more important to Polish consumers

COMPETITIVE LANDSCAPE

Whirlpool remains the leading player

Liebherr the fastest growing brand in refrigeration appliances

New product development from Samsung

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Refrigeration Appliances in Poland - Category analysis

HEADLINES

PROSPECTS

New technology drives sales

Multi-door refrigeration appliances growing in popularity

Energy efficiency becoming more important to Polish consumers

COMPETITIVE LANDSCAPE

Whirlpool remains the leading player

Liebherr the fastest growing brand in refrigeration appliances

New product development from Samsung

CATEGORY DATA

Consumer Appliances in Poland - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances continues to record steady volume growth in 2018

Strong economy positively impacts Polish consumers’ purchasing decisions

Large international manufacturers continue to dominate consumer appliances

Internet retailing continues to gain ground

Optimistic forecast for consumer appliances

MARKET INDICATORS

MARKET DATA

SOURCES

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