Refrigeration Appliances in Poland

PROSPECTS

Demand grows for larger capacity multi-door fridge freezers as consumers become more knowledgeable on food storage

Refrigeration appliances with larger capacity are in greater demand in Poland, particularly among fridge freezers. The greater storage space is appreciated by Poles as they become more knowledgeable about adequate and correct storage of food.

New technology continues to attract consumers

New product development drives sales of refrigeration appliances in Poland. Novel solutions and new technologies offered by producers with the aim to make consumers’ lives easier successfully gain consumers’ interest.

Freestanding electric wine coolers/chillers grows fastest as the price range broadens

Retail volume sales of freestanding electric wine coolers/chillers saw the fastest growth in 2019 among all refrigeration appliances. These appliances are relatively new to Poland and therefore still have a low sales base.

COMPETITIVE LANDSCAPE

Whirlpool continues to lead refrigeration appliances, attracting consumers with technology within its mid-priced range

In terms of overall retail volume sales of refrigeration appliances, Whirlpool Polska SA continued to rank first in 2019, closely followed by BSH Sprzet Gospodarstwa Domowego Sp zoo. Whirlpool offers a large range of simple, larger capacity refrigeration appliances and positions itself as a mid-priced brand offering a good price/quality ratio.

Samsung grows fastest due to promotional campaigns and its wide product range

In 2019, Samsung Electronics Polska Sp zoo achieved the fastest growth in retail volume sales of refrigeration appliances in Poland. The company’s portfolio includes a wide range of products from the largest and most popular category of refrigeration appliances, namely, freestanding fridge freezers.

MPM emerges in major appliances to gain ground in fast-growing categories

MPM from MPM AGD SA is a local brand that is achieving dynamic growth across different consumer appliance product categories. Best known for small appliances, MPM is also emerging in major appliances, particularly those categories that are novel and experiencing the fastest growth, such as freestanding electric wine coolers/chillers.

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