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Country Report

Refrigeration Appliances in

Refrigeration Appliances in Poland

40 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dynamic growth for housing market

The housing market continues to develop with new investment planned by private and public investors benefiting from the improved economic situation in Poland. Development in housing will directly impact sales of refrigeration appliances, in particular those with low and mid-end prices.

New product development attracts consumer interest

Poles appreciate new technology brought to them in consumer appliances. For example, producers of brands such as Samsung or LG, intensively work on integrating the newest technology into refrigeration appliances, releasing models that are compatible with social media platforms, such as Facebook.

New testing standards by CECED

CECED Polska, the association for consumer appliances manufacturers and employers in Poland, in cooperation with key stakeholders developed new standards that address revision of the eco-design and energy labelling regulations for refrigeration appliances. One decision made for the new standard of testing, includes prolonging shelf life of food, by using chiller compartments which is expected to positively affect how consumers store food.

COMPETITIVE LANDSCAPE

Foreign players lead sales

BSH Sprzet Gospodarstwa Domowego Sp zoo with its Bosch and Siemens brands led sales for refrigeration appliances in 2017, with strong volume growth in 2017. The company offers a broad product portfolio with products in the low, mid and high-end price range, allowing the player to reach a greater number of diverse consumers.

Key players focus on connectivity

Poles are more interested in applied advanced technology in consumer appliances, including refrigeration appliances. Connectivity is one example with strong growth for connected fridge freezers in 2017.

Longer guarantee, more efficient energy consumption and unique design

Trends related to extended guarantees on refrigeration appliances, improved energy efficiency and unique design were recognised by all leading manufacturers and are expected to be the three most important factors for consumers over the forecast period. For example, extended guarantee was already introduced by Haier, which offers up to 20 years’ guarantee on selected parts of refrigeration appliances.

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Refrigeration Market Sample Report Refrigeration Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Refrigeration Appliances in Poland?
What are the major brands in Poland?
What is the preferred refrigeration capacity size?
What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Refrigeration Appliances in Poland - Category analysis

HEADLINES

PROSPECTS

Dynamic growth for housing market

New product development attracts consumer interest

New testing standards by CECED

COMPETITIVE LANDSCAPE

Foreign players lead sales

Key players focus on connectivity

Longer guarantee, more efficient energy consumption and unique design

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 2 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Freezers by Format: % Volume 2012-2017
Table 6 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 7 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 10 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 15 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 18 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Poland - Industry Overview

EXECUTIVE SUMMARY

Improved economy and greater consumer confidence positively impacts sales

Development in the housing market

BSH strengthens its leading position in volume sales

Electronics and appliance specialist retailers leads sales overall

Further economic growth set to positively impact sales

MARKET INDICATORS

Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 24 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 27 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 28 Sales of Consumer Appliances by Category: Value 2012-2017
Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 30 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 35 Sales of Small Appliances by Category: Volume 2012-2017
Table 36 Sales of Small Appliances by Category: Value 2012-2017
Table 37 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 38 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 40 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 41 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 42 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 43 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 44 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 46 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 53 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 54 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Refrigeration Appliances in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Dynamic growth for housing market

New product development attracts consumer interest

New testing standards by CECED

COMPETITIVE LANDSCAPE

Foreign players lead sales

Key players focus on connectivity

Longer guarantee, more efficient energy consumption and unique design

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Refrigeration Appliances in Poland - Category analysis

HEADLINES

PROSPECTS

Dynamic growth for housing market

New product development attracts consumer interest

New testing standards by CECED

COMPETITIVE LANDSCAPE

Foreign players lead sales

Key players focus on connectivity

Longer guarantee, more efficient energy consumption and unique design

CATEGORY DATA

Consumer Appliances in Poland - Industry Overview

EXECUTIVE SUMMARY

Improved economy and greater consumer confidence positively impacts sales

Development in the housing market

BSH strengthens its leading position in volume sales

Electronics and appliance specialist retailers leads sales overall

Further economic growth set to positively impact sales

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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