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Learn moreJan 2020
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United Arab Emirates has one of the highest penetration rates in the Middle East region, and it is clear that residents in the United Arab Emirates look for appliances that offer good value for money. The majority of consumers in the United Arab Emirates live in studio or one bedroom apartments, where space to locate major appliances is a concern, thus this has driven demand for sleek and accommodating designs.
2019 saw a strong increase in visibility of connected refrigerator appliances. As tech-savvy consumers in the United Arab Emirates move towards digital lives, owning a connected refrigerator is the next step towards being part of the Internet of Things (IoT).
Post-VAT in the United Arab Emirates, the built-in refrigeration subcategory continues to struggle, although average unit prices declined for all subcategories, and this is mainly due to consumers postponing their purchases. Fridge freezers come in various shapes and formats, from single door to French door, which accommodates more sections and doors across both fridge and freezer units.
Hisense Middle East leads refrigeration appliances with strategic product pricing and retail promotion. LG Electronics Gulf follows in refrigeration appliances in 2019.
The United Arab Emirates is a diverse market from a consumer spending perspective. Both the lower and the higher end of the consumer spectrum are catered for in terms of appliances, their prices, and the value that they offer.
Over the forecast period, refrigeration appliances are expected to witness stronger demand for larger capacities. Unit prices are expected to continue to rise over the coming five years, however, design and energy-efficiency will play a larger role in shaping demand within the category.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.