Refrigeration Appliances in France

PROSPECTS

Consumers continue to look for capacity, flexibility, built-in and energy efficiency

According to an interview with one of the leading players, Samsung, “multi-portes” fridge-freezers, which takes in models with at least three doors that generally open like a window, are seeing strong growth. Its multi-portes 564L - RF56J9040SR model, which it launched in 2018, registered the company’s highest sales for three months in a row after becoming available, despite having a high unit price.

Electric wine coolers/chillers continues to see the most dynamic growth

Wine coolers/chillers continues to be the most dynamic area of refrigeration appliances. Sales are being driven by a number of factors.

Fridge freezers to continue growing, but high penetration rate will limit overall refrigeration appliance sales

Fridge freezers will continue to increasingly replace separate fridges and freezers as products are becoming more affordable, boosted by the rising numbers of Chinese manufacturers offering low-end products, but also due to the popularity of representing an all-in-one solution. While fridge freezer penetration rates will rise, those for fridges and freezers will generally be in slight decline over the forecast period.

COMPETITIVE LANDSCAPE

Samsung and Thomson brands both continue growing

Samsung continues to develop its sales share with regular innovations, ie a multi-door model with four doors and increasing its “family hub” range of connected appliances. The company also plans to make all its new launches connected from 2020 onwards.

Frio Entreprise launches a smart, connected wine cellar

Frio Entreprise continues to lead electric wine coolers/chillers with its brands La Sommelière, Climadiff and Avintage. It continues to develop its range of products under these brands and is set to launch a new connected wine cooler in 2020.

Leaders BSH and Haier concentrating on food preservation technology

Refrigeration appliances continues to be led by BSH France and Haier Europe Trading Srl. The Haier brand leads the category, with BSH distributing the Bosch and Siemens brands locally.

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