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Since the initial lockdown was eased in May, sales of refrigeration appliances have been recovering week by week, but the closure of non-essential stores is very likely to keep volumes down for 2020 as a whole. Freezers saw a sales peak at the beginning of lockdown as people bought a lot of frozen food in order to prepare for lockdown and eating more frequently at home.
According to an interview with one of the leading players, Samsung, “multi-portes” fridge-freezers, which feature at least three doors that generally open like a window, were seeing strong growth pre-pandemic. Its multi-portes 564L - RF56J9040SR model, which it launched in 2018, registered the company’s highest sales for three months in a row after becoming available, despite having a high unit price.
Electric wine coolers/chillers has declined in 2020 but has fared slightly better than most other categories in refrigeration appliances, having been one of the most dynamic areas over the review period. Sales are being driven by a number of factors.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.