Refrigeration Appliances in the United Kingdom

PROSPECTS

Built-in continues to perform better than freestanding

Refrigeration appliances was under pressure during 2019 in the UK. The category suffered from the economic uncertainty and political nervousness created by the decision to leave the EU.

The number of health-conscious consumers is increasing

The rising number of health-conscious consumers in the UK is affecting the refrigeration appliance industry. In general, consumers are paying more attention to conducting a healthier lifestyle, and their interest and demand is therefore moving towards products that help them to achieve this goal.

Technology is the driver for refrigeration

The global connected appliances ecosystem is still nascent, but the potential is clear as it is projected that 236 million units of connected appliances will be sold globally in 2022. Availability of connected fridge freezers increased significantly in 2019 in the UK, and, along with washing machines, they account for the most popular connected appliances in the UK.

COMPETITIVE LANDSCAPE

Beko consolidates its leadership

Beko continues to be the clear leader in refrigeration appliances. The Turkish brand has a clear leadership in fridges, freezers and fridge freezers, accounting for more than a fifth of volume sales in each category.

Fridge freezers with bigger capacities are on the rise

In line with the health and wellness trend, which is shaping refrigeration appliances, manufacturers are focusing on offering fridge freezers with larger capacities. In 2019, SMEG launched its FQ60X2PEAI model, a four-door fridge freezer.

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