Refrigeration Appliances in the United Kingdom

PROSPECTS

Cooling remains under pressure

Refrigeration appliances contracted in volume sales in 2018. Economic uncertainty and political nervousness following the decision to leave the European Union are having a strong impact on the category, adversely affecting new purchases.

Built-in outperforms freestanding

Built-in refrigeration appliances continued to outperform freestanding in 2018 sustaining the trend which has been strong for the entire review period and which has been common in many major appliances. As living spaces become smaller, integrated refrigerators fit perfectly as they enable consumers to save in kitchen space.

Stronger demand for food preservation shapes the category

Refrigeration appliances is experiencing a strong process of innovation. Consumers are increasingly more interested in energy efficient and connected appliances.

COMPETITIVE LANDSCAPE

Beko consolidates its leading position

Refrigeration appliances continues to be characterised by Beko as the brand maintained a strong leadership in fridge freezers, fridges and freezers. Beko retained first position in 2018 with a large gap between its competitors making its leadership extremely solid.

Connectivity will shape competitive landscape for fridge freezers

Due to the combination trend, it is expected that fridge freezers will to continue to increase in importance in refrigeration appliances. Here Beko is once again the undisputed leader, followed by Bosch.

Demand for larger sizes and more sections is rising

As consumers need to store more food and for longer, larger fridge freezers are in strong demand. In May 2018, Samsung launched its RS67N8210S9 model which embodies this trend.

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