During the Coronavirus (COVID-19) quarantine in Ukraine in 2020, the demand for freezers (built-in and freestanding), built-in fridges and built-in fridge freezers increased. This can be partly attributed to fears of a local currency devaluation.
Over 2021, built-in fridge freezers is set to see the fastest retail volume sales growth. This performance is connected to the increasing demand for non-perishable food, and the growing number of consumers who are storing berries, fruit and meat in freezer compartments.
Samsung Electronics Ukraine is set to remain the leader of a highly fragmented competitive landscape in retail volume sales terms in 2021. In refrigeration appliances, the company operates mostly within freestanding fridge freezers.
The positive demand trend for refrigeration appliances is expected to be supported by the recovery of construction and the housing market, with a large number of new apartments and houses available in Ukraine. The anticipated improvement in the economy, leading to better job prospects and disposable incomes, should also grow consumer confidence and the demand for refrigeration appliances.
Electric wine coolers/chillers is predicted to see the fastest retail volume CAGR over the forecast period. This performance is expected to be overwhelmingly due to built-in models, with freestanding set to register a strong decline.
Unit prices are expected to remain a key factor in the purchasing decisions of Ukrainian consumers, many of whom still live on relatively low incomes. This situation has been exacerbated by the pandemic.
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Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See All of Our DefinitionsThis report originates from Passport, our Refrigeration Appliances research and analysis database.
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