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Refrigeration Appliances in India
December 2021
2021 DEVELOPMENTS
Refrigeration appliances sees polarised demand
Unlike the first wave of COVID-19 in 2020, the second wave of infection in April-May 2021 wreaked havoc in India, with a significant infection rate and high death toll. Acute shortages of beds and oxygen supplies in hospitals, along with the high cost of treatment, severely impacted consumer sentiment.
Intense competition amongst players spurs new launches
Refrigeration appliances is very competitive, with LG Electronics India and Samsung India Electronics together accounting for around half of volume sales. Both the top players have a prominent presence across categories and are also focused on launching premium refrigerators in India.
Supply chain disruption and price pressures remain characteristic in 2021
After the strong second half of 2020 due to the release of pent-up demand and strong movement of inventory, in the first half of 2021 companies again saw supply chain disruption. Production was negatively affected by lockdowns and restrictions on movement.
PROSPECTS AND OPPORTUNITIES
Made in India refrigerators to be more prominent as the move towards Atmanirbhar Bharat gains speed
Since 2020, the Indian government has taken various measures to position India as a manufacturing hub for consumer electronics and appliances under the flagship Atmanirbhar Bharat (Self-Reliant India). Most of these moves have been towards making imports of products and components more difficult through regulation, but also though the introduction of a production-linked incentive (PLI) scheme for white goods manufacturers.
Move towards omnichannel retailing to gain strength in the forecast period
E-commerce has been making its presence felt in refrigeration appliances, as consumers prefer distribution channels that offer the best value for money. Online channels attract consumers by making products affordable through offers and deals, and through ease of home delivery.
Connected refrigeration appliances pave the way for premiumisation
Sales of connected appliances remain at a nascent stage in India, as most of these products are expensive, they are offered by only few brands, and are heavily dependent on the network connectivity infrastructure. However, this is gradually changing.
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Overview:
Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Refrigeration Appliances in India report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Refrigeration Appliances in India?
Which are the leading brands in India?
How are products distributed in India?
To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
How are considerations such as urban development and the rise in single-person households determining sales growth?
Where is future growth expected to be most dynamic?
Refrigeration Appliances in India - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Refrigeration appliances sees polarised demand
Intense competition amongst players spurs new launches
Supply chain disruption and price pressures remain characteristic in 2021
PROSPECTS AND OPPORTUNITIES
Made in India refrigerators to be more prominent as the move towards Atmanirbhar Bharat gains speed
Move towards omnichannel retailing to gain strength in the forecast period
Connected refrigeration appliances pave the way for premiumisation
CATEGORY DATA
Table 1 Sales of Refrigeration Appliances by Category: Volume 2016-2021Table 2 Sales of Refrigeration Appliances by Category: Value 2016-2021Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021Table 5 Sales of Fridge Freezers by Format: % Volume 2016-2021Table 6 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021Table 7 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021Table 8 Sales of Fridges by Volume Capacity: % Volume 2016-2021Table 9 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021Table 10 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021Table 11 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021Table 12 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021Table 13 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021Table 14 Production of Refrigeration Appliances: Total Volume 2016-2021Table 15 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026Table 16 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026Table 17 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026Table 18 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026
Consumer Appliances in India - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 19 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021Table 20 Replacement Cycles of Consumer Appliances by Category 2016-2021Table 21 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026Table 22 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 23 Sales of Consumer Appliances by Category: Volume 2016-2021Table 24 Sales of Consumer Appliances by Category: Value 2016-2021Table 25 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021Table 26 Sales of Consumer Appliances by Category: % Value Growth 2016-2021Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021Table 31 Sales of Small Appliances by Category: Volume 2016-2021Table 32 Sales of Small Appliances by Category: Value 2016-2021Table 33 Sales of Small Appliances by Category: % Volume Growth 2016-2021Table 34 Sales of Small Appliances by Category: % Value Growth 2016-2021Table 35 NBO Company Shares of Major Appliances: % Volume 2017-2021Table 36 LBN Brand Shares of Major Appliances: % Volume 2018-2021Table 37 NBO Company Shares of Small Appliances: % Volume 2017-2021Table 38 LBN Brand Shares of Small Appliances: % Volume 2018-2021Table 39 Distribution of Major Appliances by Format: % Volume 2016-2021Table 40 Distribution of Small Appliances by Format: % Volume 2016-2021Table 41 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026Table 42 Forecast Sales of Consumer Appliances by Category: Value 2021-2026Table 43 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026Table 44 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026Table 49 Forecast Sales of Small Appliances by Category: Volume 2021-2026Table 50 Forecast Sales of Small Appliances by Category: Value 2021-2026Table 51 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026Table 52 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Refrigeration Appliances
Built-in Refrigeration Appliances
Freestanding Refrigeration Appliances
Built-in Electric Wine Coolers/Chillers
Freestanding Electric Wine Coolers/Chillers
Built-in Freezers
Freestanding Freezers
Built-in Fridge Freezers
Freestanding Fridge Freezers
Built-in Fridges
Freestanding Fridges
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