Refrigeration Appliances in Greece

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Refrigeration Appliances industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Refrigeration Appliances in Greece report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Refrigeration Appliances in Greece?
  • Which are the leading brands in Greece?
  • How are products distributed in Greece?
  • To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
  • How are considerations such as urban development and the rise in single-person households determining sales growth?
  • Where is future growth expected to be most dynamic?

Refrigeration Appliances in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Lack of refurbishments leads to declining demand for built-in refrigeration appliances
Stockpiling trend drives demand for freestanding freezers as consumers want more freezer space in their homes during lockdown
Second-ranked player LG offers consumers larger capacity spaces

RECOVERY AND OPPORTUNITIES

Repair over replace trend expected to dominate the forecast period as the economic repercussions of the pandemic continue
The pandemic has long-term effects on the real estate market in Greece
Aggressive promotions, instalment plans and online platforms the main focuses of retailers

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2015-2020 Table 2 Sales of Refrigeration Appliances by Category: Value 2015-2020 Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020 Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020 Table 5 Sales of Freezers by Format: % Volume 2015-2020 Table 6 Sales of Freezers by Volume Capacity: % Volume 2015-2020 Table 7 Sales of Fridge Freezers by Format: % Volume 2015-2020 Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020 Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020 Table 10 Sales of Fridges by Volume Capacity: % Volume 2015-2020 Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020 Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020 Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020 Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020 Table 15 NBO Company Shares of Built-in Fridges: % Volume 2016-2020 Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020 Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020 Table 18 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025 Table 19 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025 Table 20 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025 Table 21 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025

Consumer Appliances in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?

MARKET INDICATORS

Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020 Table 23 Replacement Cycles of Consumer Appliances by Category 2015-2020 Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025 Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025

MARKET DATA

Table 26 Sales of Consumer Appliances by Category: Volume 2015-2020 Table 27 Sales of Consumer Appliances by Category: Value 2015-2020 Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020 Table 29 Sales of Consumer Appliances by Category: % Value Growth 2015-2020 Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020 Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020 Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020 Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020 Table 34 Sales of Small Appliances by Category: Volume 2015-2020 Table 35 Sales of Small Appliances by Category: Value 2015-2020 Table 36 Sales of Small Appliances by Category: % Volume Growth 2015-2020 Table 37 Sales of Small Appliances by Category: % Value Growth 2015-2020 Table 38 NBO Company Shares of Major Appliances: % Volume 2016-2020 Table 39 LBN Brand Shares of Major Appliances: % Volume 2017-2020 Table 40 NBO Company Shares of Small Appliances: % Volume 2016-2020 Table 41 LBN Brand Shares of Small Appliances: % Volume 2017-2020 Table 42 Distribution of Major Appliances by Format: % Volume 2015-2020 Table 43 Distribution of Small Appliances by Format: % Volume 2015-2020 Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025 Table 45 Forecast Sales of Consumer Appliances by Category: Value 2020-2025 Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025 Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025 Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025 Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025 Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025 Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025 Table 52 Forecast Sales of Small Appliances by Category: Volume 2020-2025 Table 53 Forecast Sales of Small Appliances by Category: Value 2020-2025 Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025 Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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This report originates from Passport, our Refrigeration Appliances research and analysis database.

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