While overall refrigeration appliances in Germany is expected to continue to see a consistent retail volume decline over the coming years, it is expected that fridge-freezers will increasingly challenge individual fridges and freezers in Germany, as the convenience of such products is appreciated by German consumers; this has already been evident in 2022. However, players are expected to have to work hard to persuade consumers to change an operational fridge and freezer with a fridge-freezer, as these appliances are usually only replaced if they are broken.
Overall refrigeration appliances is expected to see modest volume declines in the forecast period, factoring in all the demand pulled forward during the pandemic, and postponed purchases due to high inflation in 2022. Nevertheless, built-in refrigeration appliances is expected to see a slower decline than freestanding refrigeration appliances in the forecast period, favoured by the positive development of the housing market in Germany, which is expected accelerate after inflation goes down in the coming years.
Strong inflation, which first emerged at the end of 2021, and has been continuing to rise in 2022, is also expected to have an ongoing impact over the forecast period in Germany. However, this is not the only reason that prices are expected to increase further.
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Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.See All of Our Definitions
This report originates from Passport, our Refrigeration Appliances research and analysis database.
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