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Learn moreDec 2019
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Overall, in Germany in 2019 refrigeration appliances remained under pressure. Prolonged replacement cycles play a role in that development.
Fridge freezers posted the strongest performance within refrigeration appliances until 2017, but fortunes started to sour from 2018 onwards. The convenience and space-saving appeal of fridge freezers is less appealing given the strengthening demographic trends.
On the whole, German consumers pay strong attention to energy efficiency and a green lifestyle in general. That behaviour goes along with the overall high average energy costs which force German consumers to pay special attention to efficiency signs (eg AA+).
BSH has the biggest volume share in 2019 in refrigeration appliances. It is followed by Liebherr, Miele and Electrolux.
Also, worth mentioning are foreign players such as South Korean companies Samsung and LG, even though they do not show considerable growth in refrigeration appliances in Germany to date. However, in other countries they already play a bigger role in the category, though they are usually specialised in consumer electronics.
Liebherr launched its new “Blu performance” series in the mid-2010s, but just recently in 2018-2019 it gained more popularity among German consumers due to slight price decreases as well as increasing consumers’ awareness of smart products. Aside from the fact that fridge freezers of the blu performance series are maximising efficiency, it is mainly all about consumers’ convenience.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.