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Country Report

Refrigeration Appliances in

Refrigeration Appliances in Colombia

37 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Inverter technology to provide sustainable solutions

Refrigeration appliances is a mature category, with sales primarily driven by a more affluent middle class demanding modern appliances. The year 2017 was characterised by attempts by manufacturers to meet consumer needs and government requirements to improve and conserve energy usage, not only in order to mitigate climatic impacts, but also to save money.

Consumers seek energy savings rather than smart appliances

Freestanding fridge freezers is expected to remain the most important category with moderate retail volume growth over the forecast period, driven by migration from fridges. Innovations offered by manufacturers are focused on functionality such as LED lighting, frost-free operation and open-door alarms.

Omni-channel to the fore

Omni-channel retailing has become the main strategy among retailers. They tend to provide specialist in-house sales forces capable of providing detailed information to shoppers, while increasing the square footage for refrigeration appliances to influence consumer purchasing decisions.

COMPETITIVE LANDSCAPE

Mabe de Colombia leads refrigeration appliances

Mabe de Colombia led refrigeration appliances in 2017 with its Centrales and Mabe brands. The former is especially well positioned as an affordable and good quality alternative for middle- and middle-low-income segments.

Industrias HACEB remains a close second

Industrias HACEB SA remained a close second in refrigeration appliances in 2017. The strong positions of the leading two companies in the category are not expected to change dramatically as no new competitors have entered the category and private label is not strong in refrigeration appliances.

Samsung and LG innovate

Samsung and LG are strong brands with a reputation for bringing innovations to the category with easy access and multilevel storage compartments. Both were successful at communicating and presenting their models in interactive centres and displays assembled in their own outlets or in main retailers, combining on and offline purchasing models.

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Samples

Refrigeration Market Sample Report Refrigeration Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Refrigeration Appliances in Colombia?
What are the major brands in Colombia?
What is the preferred refrigeration capacity size?
What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Refrigeration Appliances in Colombia - Category analysis

HEADLINES

PROSPECTS

Inverter technology to provide sustainable solutions

Consumers seek energy savings rather than smart appliances

Omni-channel to the fore

COMPETITIVE LANDSCAPE

Mabe de Colombia leads refrigeration appliances

Industrias HACEB remains a close second

Samsung and LG innovate

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 2 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Freezers by Format: % Volume 2012-2017
Table 6 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 7 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 10 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 15 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 16 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 18 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 19 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 21 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Colombia - Industry Overview

EXECUTIVE SUMMARY

Moderate growth in a slower-paced economy

Multi-functional and smart products to continue to gain importance during the forecast period

Aggressive competition in 2017

Multichannel approach boosts major appliances

Millennials to become more important during the forecast period

MARKET INDICATORS

Table 22 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 23 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 24 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 25 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 26 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 27 Sales of Consumer Appliances by Category: Value 2012-2017
Table 28 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 29 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 34 Sales of Small Appliances by Category: Volume 2012-2017
Table 35 Sales of Small Appliances by Category: Value 2012-2017
Table 36 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 37 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 39 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 40 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 41 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 42 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 43 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 44 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 45 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 46 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 47 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 52 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 53 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 54 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 55 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Refrigeration Appliances in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Inverter technology to provide sustainable solutions

Consumers seek energy savings rather than smart appliances

Omni-channel to the fore

COMPETITIVE LANDSCAPE

Mabe de Colombia leads refrigeration appliances

Industrias HACEB remains a close second

Samsung and LG innovate

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Refrigeration Appliances in Colombia - Category analysis

HEADLINES

PROSPECTS

Inverter technology to provide sustainable solutions

Consumers seek energy savings rather than smart appliances

Omni-channel to the fore

COMPETITIVE LANDSCAPE

Mabe de Colombia leads refrigeration appliances

Industrias HACEB remains a close second

Samsung and LG innovate

CATEGORY DATA

Consumer Appliances in Colombia - Industry Overview

EXECUTIVE SUMMARY

Moderate growth in a slower-paced economy

Multi-functional and smart products to continue to gain importance during the forecast period

Aggressive competition in 2017

Multichannel approach boosts major appliances

Millennials to become more important during the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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