With sustainability and ecological issues set to become more important among the population of Colombia during the forecast period, the category’s leading brands are likely to focus on building their sustainability credentials by launching refrigeration appliances that use less energy and which have various other environmentally sound features. With innovation set to remain vitally important factor influencing the purchasing decisions of consumers, companies that focus on ecological and sustainability elements in their offer will inevitably have a comparative advantage over rival players, both in terms of generating high sales and in terms of inspiring loyalty among consumers.
The forecast period is expected to see the importance of e-commerce as a retail distribution channel for direction appliances increased significantly. In recent years, all of the category’s most important players have taken steps to restructure their marketing and distribution strategies with the aim of prioritising online marketing and e-commerce sales and this can be seen as the natural reaction to the changes seen in the shopping habits of the Colombian population in response to the COVID-19 pandemic.
Hypermarkets is set to maintain its status as the leading retail distribution channel for refrigeration appliances in Colombia throughout the forecast period, with the combination of the channel’s vast footprint and its reputation for low prices set to be the main factors supporting the preference for purchasing refrigeration appliances from hypermarkets. Amidst the chaos of the COVID-19 pandemic, Colombia’s hypermarkets demonstrated their capacity to consistently offer these types of major appliances to consumers throughout the country.
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Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See All of Our DefinitionsThis report originates from Passport, our Refrigeration Appliances research and analysis database.
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