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Learn moreFeb 2019
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Increased growth in households in urban areas is expected drive demand for refrigeration appliances in Nigeria, particularly freestanding freezers as this format has the capacity to preserve food and beverages despite poor power supply in the country. Furthermore, the recovery of the economy is anticipated to support the growing urban population, which in turn will increase volume sales over the forecast period.
The high cost of electricity coupled with interruptions in power supply have driven major players to implement energy-efficient innovations to meet the needs of local consumers. Greater availability of energy-efficient appliances is anticipated to improve sales as consumers can save on electricity costs.
Built-in refrigeration appliances remained negligible, as local consumers prefer freestanding units. Chest freezers remained popular due to their fast cooling capacity, despite interruptions in power supply.
PZ Cussons Nigeria’s brand Haier Thermacool led the category in terms of retail volume share. Haier Thermacool has established itself as a household brand name in refrigeration appliances in Nigeria and has sustained its reputation for quality and consistency in its product offering.
Another brand with significant share in refrigeration appliances, despite losing ground, was Scanfrost fridges from Fareast Mercantile Co Ltd. Scanfrost continued to record retail volume growth due to consumer demand for value-for-money brands that are known for quality.
Refrigeration appliances continued to be dominated by manufacturers that assemble their appliances on local manufacturing lines. Local companies such as PZ Cussons, Fareast Mercantile and Fouani Nigeria performed particularly well.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Refrigeration Appliances industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Refrigeration Appliances in Nigeria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Appliances market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.