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Country Report

Refrigeration Appliances in

Refrigeration Appliances in Nigeria

33 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Freezers remain the must-have appliance for households

Given the lack of a constant electricity supply, consumers, particularly from lower-income households, are set to continue to prefer to purchase freezers over other refrigeration appliances as they ensure food items can be kept colder for longer. Sales increased in 2017 and chest freezers continued to dominate the category, with all freezers sold in Nigeria being chest freezers of different capacities.

Fridges will continue to be regarded as an additional expense

Fridges are usually regarded as an extra expenditure by higher-income consumers, and placed in the rooms of children or the domestic help. Householders normally purchase them when more storage is required in addition to their freezer.

Wine coolers/chillers fail to make their mark

The majority of wine cooler sales are most often business-to-business transactions, while sales have failed to gain traction in the consumer market in Nigeria since being introduced. The product, which has limited availability through selected distribution channels and brands, failed to make any sales in 2017, with no demand for such a niche item in the retail market.

COMPETITIVE LANDSCAPE

Haier Thermacool maintains its lead

Haier Thermacool remained the leading brand in refrigeration appliances in Nigeria in 2017, with a competitive price point and stores in every state in Nigeria. The brand has overtaken competitors such as Samsung and LG to become the leader in fridges, fridge freezers and freezers, as consumers look more towards price over brand familiarity.

Energy efficient models are becoming more popular

With constant power cuts and electricity surges, consumers are also choosing models which are energy efficient and/or stay cool without a constant power supply. Both LG and Haier Thermacool have produced refrigeration products designed specifically for the Nigerian consumer to tackle these problems.

Domestic manufacturer Royal United Nigeria exits the category

Economic pressures, which led to the import costs of raw materials increasing by 150% in 2016, led Royal United Nigeria to cease its operations in manufacturing refrigerator appliances in March 2017. The last of its stock was to be sold by the end of 2017.

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Samples

Refrigeration Market Sample Report Refrigeration Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Refrigeration Appliances in Nigeria?
What are the major brands in Nigeria?
What is the preferred refrigeration capacity size?
What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Refrigeration Appliances in Nigeria - Category analysis

HEADLINES

PROSPECTS

Freezers remain the must-have appliance for households

Fridges will continue to be regarded as an additional expense

Wine coolers/chillers fail to make their mark

COMPETITIVE LANDSCAPE

Haier Thermacool maintains its lead

Energy efficient models are becoming more popular

Domestic manufacturer Royal United Nigeria exits the category

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 2 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Freezers by Format: % Volume 2012-2017
Table 6 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 7 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 10 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 13 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 14 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 15 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 16 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 17 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 18 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 19 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Smaller brands witness an increase in sales

Popular brands struggle to maintain share as a result of distribution issues

Increase in online retailing as consumers gain confidence in the distribution channel

The informal market remains a significant distribution network, in particular for small appliances

Consumers moving towards energy-efficient products

MARKET INDICATORS

Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 22 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 25 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 26 Sales of Consumer Appliances by Category: Value 2012-2017
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 33 Sales of Small Appliances by Category: Volume 2012-2017
Table 34 Sales of Small Appliances by Category: Value 2012-2017
Table 35 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 36 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 38 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 39 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 40 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 41 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 42 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 51 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 52 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Refrigeration Appliances in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Freezers remain the must-have appliance for households

Fridges will continue to be regarded as an additional expense

Wine coolers/chillers fail to make their mark

COMPETITIVE LANDSCAPE

Haier Thermacool maintains its lead

Energy efficient models are becoming more popular

Domestic manufacturer Royal United Nigeria exits the category

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Refrigeration Appliances in Nigeria - Category analysis

HEADLINES

PROSPECTS

Freezers remain the must-have appliance for households

Fridges will continue to be regarded as an additional expense

Wine coolers/chillers fail to make their mark

COMPETITIVE LANDSCAPE

Haier Thermacool maintains its lead

Energy efficient models are becoming more popular

Domestic manufacturer Royal United Nigeria exits the category

CATEGORY DATA

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Smaller brands witness an increase in sales

Popular brands struggle to maintain share as a result of distribution issues

Increase in online retailing as consumers gain confidence in the distribution channel

The informal market remains a significant distribution network, in particular for small appliances

Consumers moving towards energy-efficient products

MARKET INDICATORS

MARKET DATA

SOURCES

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