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Country Report

Refrigeration Appliances in

Refrigeration Appliances in Nigeria

33 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising urban population drives growth

Increased growth in households in urban areas is expected drive demand for refrigeration appliances in Nigeria, particularly freestanding freezers as this format has the capacity to preserve food and beverages despite poor power supply in the country. Furthermore, the recovery of the economy is anticipated to support the growing urban population, which in turn will increase volume sales over the forecast period.

Energy efficiency of refrigeration appliances drives growth of major brands

The high cost of electricity coupled with interruptions in power supply have driven major players to implement energy-efficient innovations to meet the needs of local consumers. Greater availability of energy-efficient appliances is anticipated to improve sales as consumers can save on electricity costs.

Freestanding chest freezers drives volume growth

Built-in refrigeration appliances remained negligible, as local consumers prefer freestanding units. Chest freezers remained popular due to their fast cooling capacity, despite interruptions in power supply.

COMPETITIVE LANDSCAPE

Haier Thermacool leads refrigeration appliances due to energy-efficient innovation

PZ Cussons Nigeria’s brand Haier Thermacool led the category in terms of retail volume share. Haier Thermacool has established itself as a household brand name in refrigeration appliances in Nigeria and has sustained its reputation for quality and consistency in its product offering.

Scanfrost retains second rank

Another brand with significant share in refrigeration appliances, despite losing ground, was Scanfrost fridges from Fareast Mercantile Co Ltd. Scanfrost continued to record retail volume growth due to consumer demand for value-for-money brands that are known for quality.

Locally manufactured refrigeration appliances dominate

Refrigeration appliances continued to be dominated by manufacturers that assemble their appliances on local manufacturing lines. Local companies such as PZ Cussons, Fareast Mercantile and Fouani Nigeria performed particularly well.

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Refrigeration Market Sample Report Refrigeration Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Refrigeration Appliances in Nigeria?
What are the major brands in Nigeria?
What is the preferred refrigeration capacity size?
What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Refrigeration Appliances in Nigeria - Category analysis

HEADLINES

PROSPECTS

Rising urban population drives growth

Energy efficiency of refrigeration appliances drives growth of major brands

Freestanding chest freezers drives volume growth

COMPETITIVE LANDSCAPE

Haier Thermacool leads refrigeration appliances due to energy-efficient innovation

Scanfrost retains second rank

Locally manufactured refrigeration appliances dominate

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2013-2018
Table 2 Sales of Refrigeration Appliances by Category: Value 2013-2018
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018
Table 5 Sales of Freezers by Format: % Volume 2013-2018
Table 6 Sales of Freezers by Volume Capacity: % Volume 2013-2018
Table 7 Sales of Fridge Freezers by Format: % Volume 2013-2018
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018
Table 10 Sales of Fridges by Volume Capacity: % Volume 2013-2018
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018
Table 13 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018
Table 14 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018
Table 15 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018
Table 16 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018
Table 17 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 18 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 19 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances remains underdeveloped but offers potential for growth

Premium brands recover from impact of the recession

Locally assembled major appliance manufacturers intensify promotional activities

Electronics and appliance specialist retailers dominates distribution

Economic stability to boost sales over the forecast period

MARKET INDICATORS

Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018
Table 22 Replacement Cycles of Consumer Appliances by Category 2013-2018
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 25 Sales of Consumer Appliances by Category: Volume 2013-2018
Table 26 Sales of Consumer Appliances by Category: Value 2013-2018
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2013-2018
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018
Table 33 Sales of Small Appliances by Category: Volume 2013-2018
Table 34 Sales of Small Appliances by Category: Value 2013-2018
Table 35 Sales of Small Appliances by Category: % Volume Growth 2013-2018
Table 36 Sales of Small Appliances by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Major Appliances: % Volume 2014-2018
Table 38 LBN Brand Shares of Major Appliances: % Volume 2015-2018
Table 39 NBO Company Shares of Small Appliances: % Volume 2014-2018
Table 40 LBN Brand Shares of Small Appliances: % Volume 2015-2018
Table 41 Distribution of Major Appliances by Format: % Volume 2013-2018
Table 42 Distribution of Small Appliances by Format: % Volume 2013-2018
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2018-2023
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 51 Forecast Sales of Small Appliances by Category: Volume 2018-2023
Table 52 Forecast Sales of Small Appliances by Category: Value 2018-2023
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Megatrends

Country Report

Refrigeration Appliances in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising urban population drives growth

Energy efficiency of refrigeration appliances drives growth of major brands

Freestanding chest freezers drives volume growth

COMPETITIVE LANDSCAPE

Haier Thermacool leads refrigeration appliances due to energy-efficient innovation

Scanfrost retains second rank

Locally manufactured refrigeration appliances dominate

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Refrigeration Appliances in Nigeria - Category analysis

HEADLINES

PROSPECTS

Rising urban population drives growth

Energy efficiency of refrigeration appliances drives growth of major brands

Freestanding chest freezers drives volume growth

COMPETITIVE LANDSCAPE

Haier Thermacool leads refrigeration appliances due to energy-efficient innovation

Scanfrost retains second rank

Locally manufactured refrigeration appliances dominate

CATEGORY DATA

Consumer Appliances in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Consumer appliances remains underdeveloped but offers potential for growth

Premium brands recover from impact of the recession

Locally assembled major appliance manufacturers intensify promotional activities

Electronics and appliance specialist retailers dominates distribution

Economic stability to boost sales over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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