The competitive landscape of refrigeration appliances in Australia is highly concentrated with the leading five brands accounting for 75% retail volume share in 2022. While the penetration and ownership of fridge freezers (the dominant format in refrigeration appliances in Australia) has reached saturation, leading players are seeking ways to differentiate their offer in the local market.
Whilst remaining a niche area of refrigeration appliances in Australia, demand continued to grow for electric wine coolers/chillers in 2022, with predictions for stronger retail volume growth over the forecast period. With many local consumers still spending greater time at home than pre-pandemic levels due to ongoing remote/hybrid working measures, they are seeking comfort and indulgence.
Energy efficiency is likely to remain a priority for Australians over the forecast period when they choose a refrigeration appliance, especially amid economic uncertainty. As the Australian government has now changed the regulation regarding energy ratings for fridges, players are finding it increasingly challenging to keep abreast of rapid changes in requirements.
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Understand the latest market trends and future growth opportunities for the Refrigeration Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Refrigeration Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Refrigeration Appliances
Refrigeration appliances considers built-in and freestanding major appliances in the following categories: fridge freezers, fridges, freezers and electric wine coolers chillers.
See All of Our DefinitionsThis report originates from Passport, our Refrigeration Appliances research and analysis database.
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