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Country Report

Refrigeration Appliances in

Refrigeration Appliances in Egypt

36 pages, Dec 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demographic factors grow refrigeration appliances in Egypt

The vast increase in the population and large, new families in Egypt support the growth in demand for refrigeration appliances. Family and friends gather at least once a week all-year-round as well as on special occasions like Ramadan and feasts, where food plays an important role.

Egyptians favour freestanding double door (top freezer) fridge freezers

Double door (top freezer) is the key format in the biggest-selling subcategory, freestanding fridge freezers. Consumers look for fridge freezers with wide space to store food, especially poultry in the top freezer, with bottom compartments in the fridge to store vegetables.

Decline in built-in volume sales limits overall growth

Currency devaluation in November 2016 led to high inflation and price hikes, especially for built-in appliances. Built-in refrigeration appliances are mainly purchased by high-income consumers.

COMPETITIVE LANDSCAPE

El Araby Group leads refrigeration appliances

El Araby Group is expected to remain the leading company in refrigeration appliances in the forecast period. The player benefits by offering locally-produced products in a market not particularly rich in international brands.

Hypermarkets’ retail volume share continues to grow

Although electronics and appliance specialist retailers dominated the distribution of refrigeration appliances in 2017, large hypermarkets like Carrefour offered a large variety of models and strong discounts during the year. In addition to a wide choice of refrigeration appliances, discounting made such large modern grocery retailers increasingly attractive to low- and middle-income consumers.

Economic conditions limit company activity

Tough economic conditions, including high inflation, hampered many firms’ attempts to import vital products, spare parts and raw materials, while forcing others to shut down their production units due to rising foreign currency exchange losses. Other companies had to close some of their non-working branches and showrooms because of the limited availability of products.

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Refrigeration Market Sample Report Refrigeration Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Refrigeration Appliances in Egypt?
What are the major brands in Egypt?
What is the preferred refrigeration capacity size?
What are the growth prospects for fridge freezers over the medium term?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

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Refrigeration Appliances in Egypt - Category analysis

HEADLINES

PROSPECTS

Demographic factors grow refrigeration appliances in Egypt

Egyptians favour freestanding double door (top freezer) fridge freezers

Decline in built-in volume sales limits overall growth

COMPETITIVE LANDSCAPE

El Araby Group leads refrigeration appliances

Hypermarkets’ retail volume share continues to grow

Economic conditions limit company activity

CATEGORY DATA

Table 1 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 2 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 5 Sales of Freezers by Format: % Volume 2012-2017
Table 6 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 7 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 10 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 13 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 14 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 15 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 16 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 17 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 18 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 19 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 20 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022

Consumer Appliances in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt’s economic problems affect industry growth

Manufacturers adapt their strategies to the market situation

Large brands exert more control over consumer appliances

Internet retailing gains traction

Economic instability is set to slow recovery in the forecast period

MARKET INDICATORS

Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 22 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022

MARKET DATA

Table 25 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 26 Sales of Consumer Appliances by Category: Value 2012-2017
Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 28 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 33 Sales of Small Appliances by Category: Volume 2012-2017
Table 34 Sales of Small Appliances by Category: Value 2012-2017
Table 35 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 36 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 38 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 39 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 40 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 41 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 42 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 44 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 51 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 52 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022

Megatrends

Country Report

Refrigeration Appliances in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demographic factors grow refrigeration appliances in Egypt

Egyptians favour freestanding double door (top freezer) fridge freezers

Decline in built-in volume sales limits overall growth

COMPETITIVE LANDSCAPE

El Araby Group leads refrigeration appliances

Hypermarkets’ retail volume share continues to grow

Economic conditions limit company activity

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Refrigeration Appliances in Egypt - Category analysis

HEADLINES

PROSPECTS

Demographic factors grow refrigeration appliances in Egypt

Egyptians favour freestanding double door (top freezer) fridge freezers

Decline in built-in volume sales limits overall growth

COMPETITIVE LANDSCAPE

El Araby Group leads refrigeration appliances

Hypermarkets’ retail volume share continues to grow

Economic conditions limit company activity

CATEGORY DATA

Consumer Appliances in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt’s economic problems affect industry growth

Manufacturers adapt their strategies to the market situation

Large brands exert more control over consumer appliances

Internet retailing gains traction

Economic instability is set to slow recovery in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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