Men's Grooming in Germany
May 2026In 2025, men's grooming sales in Germany continued to rise, reflecting an increased prioritisation of personal appearance and grooming routines among male consumers. The retail value of men's grooming reached EUR3.3 billion, growing by 6% compared to 2024 and outpacing general economic growth. This growth is supported by a stable population of approximately 83.6 million people and rising consumer expenditure as the median disposable income in Germany increased from EUR55,447 in 2024 to EUR57,611...
Men's Grooming in Uzbekistan
May 2026In 2025, men’s grooming in Uzbekistan shows strong growth with retail sales reaching UZS873 billion, a 19% increase year-on-year. This growth rate surpasses previous years, indicating a robust demand within the region. The overall economic environment supports this trend, with Uzbekistan’s real GDP growth and a stable population reflecting a favourable demographic and economic backdrop for consumer expenditure expansion...
Men's Grooming in Latvia
May 2025Men’s grooming saw a healthy rise in value sales in Latvia in 2024. Interest in skin care, beard care, and fragrance continued to grow, particularly for younger men of under 30-years-of-age. Grooming was increasingly seen as part of broader self-care, and that was reflected in subtle changes in messaging, with less about shaving and more about daily confidence and upkeep...
Men's Grooming in Ireland
May 2025In 2024, men’s grooming in Ireland saw solid current value rises. Local male consumers are increasingly engaged in personal care routines beyond basic shaving. Further, men’s grooming is benefiting from by rising interest in skin care, beard care, and premium fragrances, with many men trading up to products offering added skin benefits or modern packaging. The continued blurring of gendered marketing also allowed brands to expand their appeal across a broader male audience...
Men's Grooming in Spain
May 2025Men’s grooming saw current value growth in Spain in 2024, though growth was slower than in the previous year, partly as a result of some budget conscious consumers moving to unisex products. This trend was driven by households’ efforts to save money by purchasing products that are suitable for all the family, often in economical bulk formats, rather than individual products for each family member. This was a particularly prominent feature of hygiene related categories, such as bath and shower, i...
Men's Grooming in Portugal
May 2026Men's grooming in Portugal shows steady growth in retail value sales, increasing by 3% on the previous year to reach EUR314 million in 2025. The category's expansion aligns with broader economic conditions in Portugal, where consumer expenditure is forecast to rise consistently as the median disposable income per household increases (reaching EUR35,975 in 2025 from EUR34,102 in 2024). The population of Portugal stands at approximately 10.7 million, offering a stable consumer base, while real GDP...
Men's Grooming in Lithuania
May 2025In 2024, men’s grooming in Lithuania continued to see modest retail volume growth and a strong, if much slower, increase in retail current value sales. Many men target products that are especially designed for them, with a preference for strong scents, large packaging and a single format. Men's fragrances was the largest category in retail value sales terms at the end of the review period, with a preference for premium brands. The leading brands in men’s fragrances in retail value sales terms in...
Men's Grooming in Norway
May 2026Men's grooming in Norway in 2025 recorded modest yet steady current value growth of 4%, with retail value reaching NOK1.3 billion. This growth rate was moderate compared to earlier years, but indicated sustained demand, despite the category's structural maturity and limited expansion beyond core shaving products. Consumer behaviour remains largely functional and price-sensitive, with many Norwegian men favouring unisex or shared household products, particularly in bath and shower and hair care...
Men's Grooming in Taiwan
May 2025Men’s grooming in Taiwan witnessed a slowdown in value growth over 2024 due to challenges in men’s razors and blades, which is the largest category. Strong competition from electric razors led to a significant drop in volume sales. Electric razors continue to gain share from manual razors amid developments from Xiaomi, Panasonic, and Sampo. Men appreciate the practical benefits regarding efficiency and affordable pricing. The hot weather in Taiwan provided some impetus to men's bath and shower a...
Men's Grooming in Algeria
July 2025Sales of men’s grooming products in Algeria continued to rise in current value terms in 2024. However, much of this growth was attributed to soaring inflation rather than a substantial increase in underlying demand. Heightened price sensitivity, driven by rising living costs, continued to steer consumers towards more affordable grooming solutions, particularly mass-market products. Nevertheless, rising image-consciousness among Algerian men continued to support the positive development of the ma...
Men's Grooming in Pakistan
May 2025In 2024, a notable trend in Pakistan’s men's grooming category was the continued rise of beard grooming products and expanded male personal care routines. Beard oils, beard balms, grooming kits, and dedicated beard washes gained strong traction among urban and semi-urban consumers, reflecting evolving perceptions of male grooming as an essential part of self-care rather than a luxury. The increased visibility of local and international influencers, actors, and athletes promoting well-groomed bea...