For generation Z, TikTok is becoming the new Google in terms of its influence on market demand. Men who are just starting their personal grooming routines can find a powerful discovery tool on this social media platform, which offers recommendations and tutorials with just a few swipes.
Brands like Axe, Old Spice, and Gillette are betting on the world of video games to help raise their profile and drive sales. For example, in 2020, Axe launched a line of men’s deodorants officially licensed by the popular video game League of Legends from the developer Riot Games, making it one of the most relevant efforts among men's grooming players to approach potential consumers in the gamer community.
The way companies code their products as men's grooming products has traditionally been through a focus on masculinity, dark coloured packaging, and marketing that explicitly emphasises the masculine properties of the products. However, as traditional perceptions of masculinity are being contested, this discourse of promoting manliness in men's grooming products may lose its effectiveness.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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