Men’s grooming is expected to record further pleasing growth over the forecast period, though this will slow compared to the review period. The ongoing economic crisis and inflationary context will affect sales going forward.
In 2022, a recent cultural trend in men’s grooming is for men to wear a beard with this either related to fashion issues or religious convictions. The considerable increase in conservative attitudes stimulated male preferences towards an unshaven appearance.
Over the forecast period, the mass men’s bath and shower category will record the highest volume and value growth. This category is considered the most active among all men’s grooming categories with an important number of new products, both imported and locally produced, being launched.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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