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Country Report

Men's Grooming in

Men's Grooming in Tunisia

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Men’s grooming benefits from rising image-consciousness among Tunisian men

Tunisian men are becoming increasingly conscious of how maintaining a well-groomed appearance can be a crucial factor for success in their social and professional lives. This trend, which is particularly evident among younger male consumers, will continue to support the positive development of men’s grooming over the forecast period.

Growing popularity of beards may hamper demand for certain product types

Increasing numbers of Tunisian men are now choosing to grow beards. This trend is being driven by both fashion concerns and religious convictions.

Outlook for men’s grooming remains broadly positive

Men’s grooming is expected to record healthy growth in value sales at constant 2017 prices over the forecast period. The further development of the category will be underpinned by the increasing willingness of Tunisian men to spend time and money on maintaining a well-groomed appearance.

COMPETITIVE LANDSCAPE

Groupe Bismuth maintains its leading position in 2017

Groupe Bismuth remained the leading player in men’s grooming in value terms in 2017 thanks to the success of its Gillette brand. This brand is renowned for its quality, and offers a broad range of products across multiple men’s grooming categories.

Unilever continues to perform well in men’s grooming

Second-ranked player Unilever continued to perform positively in men’s grooming in 2017. The company maintains a broad portfolio that boasts some of the most recognisable men’s toiletries brands in Tunisia, including Sunsilk, Clear, Rexona and Axe.

TV and social media advertising set to gain importance as competition intensifies

Innovation in product formulas and packaging formats is one of the main competitive strategies employed by companies in men’s grooming. Advertising via TV and social media is also critical, as the personal grooming habits of Tunisian men are increasingly influenced by Western lifestyle trends that they are exposed to via TV programmes and platforms such as YouTube, Instagram, Facebook etc.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Tunisia?
What are the major brands in Tunisia?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Tunisia - Category analysis

HEADLINES

PROSPECTS

Men’s grooming benefits from rising image-consciousness among Tunisian men

Growing popularity of beards may hamper demand for certain product types

Outlook for men’s grooming remains broadly positive

COMPETITIVE LANDSCAPE

Groupe Bismuth maintains its leading position in 2017

Unilever continues to perform well in men’s grooming

TV and social media advertising set to gain importance as competition intensifies

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 5 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 7 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Growth in consumer spending on beauty and personal care remains slow

More affordable products gain ground in several categories

LIPP Distribution remains the market leader in value terms

Global trends influence new product developments in 2017

Outlook for the forecast period is bright

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Tunisia

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Executive Summary

New Report Guarantee

PROSPECTS

Men’s grooming benefits from rising image-consciousness among Tunisian men

Growing popularity of beards may hamper demand for certain product types

Outlook for men’s grooming remains broadly positive

COMPETITIVE LANDSCAPE

Groupe Bismuth maintains its leading position in 2017

Unilever continues to perform well in men’s grooming

TV and social media advertising set to gain importance as competition intensifies

Samples

Overview

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Table of Contents

Men's Grooming in Tunisia - Category analysis

HEADLINES

PROSPECTS

Men’s grooming benefits from rising image-consciousness among Tunisian men

Growing popularity of beards may hamper demand for certain product types

Outlook for men’s grooming remains broadly positive

COMPETITIVE LANDSCAPE

Groupe Bismuth maintains its leading position in 2017

Unilever continues to perform well in men’s grooming

TV and social media advertising set to gain importance as competition intensifies

CATEGORY DATA

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Growth in consumer spending on beauty and personal care remains slow

More affordable products gain ground in several categories

LIPP Distribution remains the market leader in value terms

Global trends influence new product developments in 2017

Outlook for the forecast period is bright

MARKET DATA

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