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Growing urbanisation, the rising influence of Western cultures and increasing acceptance of male grooming products played essential roles in driving growth in men’s grooming in 2019. Demand for men’s grooming products were supported by the growing number of men living in urban areas, with professional jobs, who sought to use more grooming items for a professional look at work.
Maintaining a good appearance continued to be increasingly important in Tunisia during 2019, as men are looking at health from a holistic perspective. Therefore, many of them are eating well, investing in healthcare through their health insurance to access regular screenings, incorporating exercise and activity in their lives, and buying male-specific beauty and personal care products rather than gender-neutral or female-orientated products.
As new trends are increasingly influencing men leading modern lifestyles, players in 2019 capitalised on this by developing men’s grooming products for specific target audiences. Players identified rising demands in terms of bath and shower and hair care products amongst male consumers.
Sales of men’s grooming are now expected to grow slightly in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
The impact of COVID-19 is set to result in a more significant decline in growth than predicted pre-COVID-19 for 2020. With men working from home and not socialising, premium fragrances is the area set to be most impacted.
Following a slight increase in constant value growth, which is predicted for 2020, growth in 2021 is predicted to be much more robust, and growth is expected to increase year-on-year across the forecast period. Furthermore, this growth will be slightly higher in 2021 than the pre-COVID-19 predictions, as consumers return to investing in their favourite grooming products, with the population socialising once more, and returning to work.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.