Executive Summary

Jun 2019
PROSPECTS
Direct selling players will continue to improve men’s products

Men’s grooming is a growth category for players in direct selling. Major direct sellers developed new products dedicated to men, such as Oriflame Signature and Glacier Rock.

Looking good becomes increasingly important to Tunisian men

Maintaining a good appearance is becoming increasingly important in Tunisia, as men are looking at health from a holistic perspective. Therefore, they are eating well, investing in healthcare through their health insurance to access regular screenings, incorporating exercise and activity in their lives, and buying male-specific beauty and personal care products rather than gender-neutral or female-orientated products.

Several factors are behind the growth of men’s grooming

An increased focus on personal grooming, stronger marketing campaigns, growth in the urban population and rising incomes amongst middle-income consumers in Tunisia all positively impacted the value growth of men’s grooming during 2018. This was further supported by the proliferation of modern retailers, increased product penetration and the availability of a wider range of products.

COMPETITIVE LANDSCAPE
Groupe Bismuth continues to lead men’s grooming

Groupe Bismuth continued to lead men’s grooming in value terms in 2018, thanks to the success of its Gillette brand. This brand is renowned for its high quality, and offers a broad range of products across multiple men’s grooming categories.

Players respond to changing demand

Men have started to take better care of their appearance, and are seeking products developed specifically for their skin. Men leading modern lifestyles are increasingly being influenced by new trends.

In-store promotions within hypermarkets and supermarkets

Key players not only concentrated on their existing portfolios within men’s shaving and men’s deodorants, but also extended their offerings into men’s toiletries, such as body washes. Men’s grooming products are widely sold in hypermarkets and supermarkets in Tunisia.

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Men's Grooming in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Tunisia?
  • What are the major brands in Tunisia?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Tunisia - Category analysis

HEADLINES

PROSPECTS

Direct selling players will continue to improve men’s products
Looking good becomes increasingly important to Tunisian men
Several factors are behind the growth of men’s grooming

COMPETITIVE LANDSCAPE

Groupe Bismuth continues to lead men’s grooming
Players respond to changing demand
In-store promotions within hypermarkets and supermarkets

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 5 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 6 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 7 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 8 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Inflation sparks strong value growth in 2018
Affordable product offerings continue to gain ground
Henkel-Alki Tunisie continues to lead beauty and personal care
Health and beauty specialist retailers continues to lead distribution
A bright outlook for beauty and personal care

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources