Men's grooming in Hong Kong differs from other beauty and personal care categories, as it is not as reliant on tourist consumption. Over the forecast period, men's grooming is expected to experience continuous growth, especially in men's hair care, men’s shaving, and men’s deodorants.
Traditional barbershops have made an unprecedented comeback in Hong Kong, with establishments such as Handsome Factory Barbershop and Fox and the Barber rapidly growing. These barbershops provide a relaxing environment for personalised grooming services that are tailored to suit the unique face shape of each individual.
In an attempt to expand the audience of men's grooming, consumer education on how to use these products and perform self-care routines is crucial for fostering greater engagement and uptake in Hong Kong. An effective way for brands to inform consumers on proper product use and self-care is through educational experiences.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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