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Country Report

Men's Grooming in

Men's Grooming in Hong Kong, China

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fragrances dominates value sales, although growth slows down

In 2017, men’s grooming grew at a moderate pace in Hong Kong, largely impacted by the sluggish growth in fragrances and shaving. Fragrances still leads value sales, followed by toiletries (skin care, hair care, deodorants and bath and shower) and shaving.

Skin care expected to grow faster, with toiletries narrowing gap to fragrances

Men’s grooming in Asia Pacific is dynamically transitioning from traditional shaving-orientated practices to appearance-conscious skin care regimens. Hong Kong is no exception in the trend: high mobile penetration and local populations’ use of social media expose them to a variety of grooming/beauty regimens from all corners of the globe, dismantling boundaries between male and female beauty and suggesting “genderless” grooming practices.

Internet retailing and curated packages help tight engagement with male consumers

In Hong Kong, men’s grooming sales are largely generated from mass grocery retailers such as hypermarkets, supermarkets and traditional grocery retailers, where dominant men’s grooming brands such as Gillette, Gatsby, Nivea Men and L'Oréal Men Expert are sold.

COMPETITIVE LANDSCAPE

Gillette leads shaving; Gatsby performs strongly in styling agents

Gillette continues to solidify its leading position in shaving, while other companies vie for share in their focus subcategories amidst intensifying competition. Male consumers’ evolving demand for advanced, effective shaving techniques helped specialised shaving brands Gillette and Schick capture dominant share in men’s shaving in which locally-produced no-name razors and blades are abundant.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Hong Kong, China?
What are the major brands in Hong Kong, China?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Fragrances dominates value sales, although growth slows down

Skin care expected to grow faster, with toiletries narrowing gap to fragrances

Internet retailing and curated packages help tight engagement with male consumers

COMPETITIVE LANDSCAPE

Gillette leads shaving; Gatsby performs strongly in styling agents

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Sales recovered in 2017 following the rebound in mainland Chinese tourist inflows

Air pollution and daily stress boost high-concentrate solutions and natural care

L’Oréal HK Ltd and Estée Lauder HK Ltd lead value sales

Key developments: propolis, fluid sunscreen, roll-on perfumes and hair colourants

Positive sales outlook, with direct travel links to mainland opening soon

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fragrances dominates value sales, although growth slows down

Skin care expected to grow faster, with toiletries narrowing gap to fragrances

Internet retailing and curated packages help tight engagement with male consumers

COMPETITIVE LANDSCAPE

Gillette leads shaving; Gatsby performs strongly in styling agents

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Overview

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Table of Contents

Men's Grooming in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Fragrances dominates value sales, although growth slows down

Skin care expected to grow faster, with toiletries narrowing gap to fragrances

Internet retailing and curated packages help tight engagement with male consumers

COMPETITIVE LANDSCAPE

Gillette leads shaving; Gatsby performs strongly in styling agents

CATEGORY DATA

Beauty and Personal Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Sales recovered in 2017 following the rebound in mainland Chinese tourist inflows

Air pollution and daily stress boost high-concentrate solutions and natural care

L’Oréal HK Ltd and Estée Lauder HK Ltd lead value sales

Key developments: propolis, fluid sunscreen, roll-on perfumes and hair colourants

Positive sales outlook, with direct travel links to mainland opening soon

MARKET DATA

DEFINITIONS

SOURCES

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