Country Report

Men's Grooming in

Men's Grooming in Kenya

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

The bushy look is in as barbershops close their doors in Kenya

During the COVID-19 pandemic, consumers in Kenya faced considerable lifestyle changes, with the population advised to remain at home as much as possible, and many businesses forced to close their doors. This affected grooming norms in the country, especially as barbershops closed for a period in 2020 and consumers avoided visiting them anyway in order to reduce the risk of contracting COVID-19.

Men take up home grooming in lockdown

With barbershops closing their doors to prevent the spread of COVID-19, and consumers spending more time at home in 2020, home grooming became more popular amongst male consumers in Kenya. This supported sales in men’s grooming in 2020, preventing heavier losses for the category despite a certain loss of momentum in 2020.

Men’s grooming is on the rise as men take better care of their bodies

For a long time, companies have focused more on female skin care, with men being somewhat left on the side-lines. However, with men’s growing interest in their appearance, which is partly attributed to social media pressures and rising product awareness, led by intensive marketing, manufacturers are more actively catering to this consumer segment.

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Men's Grooming Market Sample Report Men's Grooming Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Kenya?
What are the major brands in Kenya?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The bushy look is in as barbershops close their doors in Kenya

Men take up home grooming in lockdown

Men’s grooming is on the rise as men take better care of their bodies

RECOVERY AND OPPORTUNITIES

Beiersdorf’s Nivea Men maintains interest through celebrity endorsements

Sales to improve as Kenya recovers from the COVID-19 pandemic

Home grooming will continue to rise in the aftermath of COVID-19

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Beauty and Personal Care in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Men's Grooming in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

The bushy look is in as barbershops close their doors in Kenya

Men take up home grooming in lockdown

Men’s grooming is on the rise as men take better care of their bodies

Samples

Overview

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Table of Contents

Men's Grooming in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The bushy look is in as barbershops close their doors in Kenya

Men take up home grooming in lockdown

Men’s grooming is on the rise as men take better care of their bodies

RECOVERY AND OPPORTUNITIES

Beiersdorf’s Nivea Men maintains interest through celebrity endorsements

Sales to improve as Kenya recovers from the COVID-19 pandemic

Home grooming will continue to rise in the aftermath of COVID-19

CATEGORY DATA

Beauty and Personal Care in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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