Men's Grooming in Kenya

June 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Men's Grooming industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Men's Grooming in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Men's Grooming in Kenya?
  • Which are the leading brands in Kenya?
  • How are products distributed in Kenya?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Men's Grooming in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The bushy look is in as barbershops close their doors in Kenya
Men take up home grooming in lockdown
Men’s grooming is on the rise as men take better care of their bodies

RECOVERY AND OPPORTUNITIES

Beiersdorf’s Nivea Men maintains interest through celebrity endorsements
Sales to improve as Kenya recovers from the COVID-19 pandemic
Home grooming will continue to rise in the aftermath of COVID-19

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2015-2020 Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020 Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020 Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020 Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020 Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020 Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020 Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025 Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Beauty and Personal Care in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Men's Grooming research and analysis database.

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