E-commerce is expected to continue its growth and development over the forecast period, helping to boost sales of men’s grooming products. The availability of safe and convenient payment gateways, as well as the introduction of mobile shopping apps, are all contributing to the growth of the online retail industry for men’s grooming products.
One of the most well-known methods to pique consumer interest is, for the majority of businesses in the beauty and personal care industry, to promote their items on social media platforms such as Facebook, Instagram, and YouTube. By creating cutting-edge products especially for males, the well-established players in the beauty and cosmetics industry have been able to capitalise on social media influencers.
The demand for luxury men's fragrances is rising, along with the increase in middle-class consumers. Previously, the majority of products on store shelves had been geared towards women, with scents for men somewhat limited to deodorants, colognes, and lotions, although this is changing rapidly and male-orientated fragrances are becoming higher in demand.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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