Executive Summary

Jun 2019
PROSPECTS
Younger men open to male-specific products

The male segment in the country shows different behaviours marked by age and income. In terms of age, older men in Bolivia are more conservative, but new generations are open to external influences, mainly through social media networks.

Changing lifestyles raise awareness of male-specific products

Specialised products for male care remain underdeveloped; however, males have shown greater interest in caring for their personal appearance, and this goes hand in hand with the growing tendency to lead healthier lifestyles. It is common in major cities to find offers for packages of male beauty treatments in beauty salons, spas and specialised centres for skin care.

Premium products remain underdeveloped

Premium men’s grooming is expected to develop only slowly over the forecast period, with the performance of higher-end brands largely dependent on the economic situation in the country. Over the review period, only premium fragrances reached a significant size in value terms.

COMPETITIVE LANDSCAPE
Procter & Gamble Bolivia is the leading player in men's grooming

Procter & Gamble Bolivia maintained its leading position in men’s grooming in 2018. Its popularity benefits from widespread distribution in both urban and rural areas as well as its Gillette brand being generally well known amongst male consumers.

Unilever Andina invests in innovation and advertising to push its sales

Unilever Andina is the second most important company in men’s grooming. The company benefits from wide distribution across the country and several brands targeting the different needs of consumers.

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Men's Grooming in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Bolivia?
  • What are the major brands in Bolivia?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Bolivia - Category analysis

HEADLINES

PROSPECTS

Younger men open to male-specific products
Changing lifestyles raise awareness of male-specific products
Premium products remain underdeveloped

COMPETITIVE LANDSCAPE

Procter & Gamble Bolivia is the leading player in men's grooming
Unilever Andina invests in innovation and advertising to push its sales

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Growth rates keep positive but slowing in beauty and personal care
Familiar and basic products are rising in most important beauty and personal care categories
Multinational companies lead beauty and personal care
Bolivian consumers are open to new concepts and formulations in beauty and personal care
Beauty and personal care has promising future in Bolivia

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources