Men’s shaving products witnessed increased sales during 2021 following the steep decline seen in 2020, but the growth rate was low and insufficient to recover the sales levels of 2019. The main reason for the low sales growth of men’s shaving in 2021 was the increase in smuggled products in important categories such as men’s pre-shave.
Men’s bath and shower felt good headwinds towards recovery in 2021. There was not a full recovery because of Bolivian consumers’ ongoing financial concerns that are expected to linger for some time, resulting in continued economising among cash-strapped consumers.
Sales of men’s razors and blades increased during 2021. The main reason for its positive growth was because people were able to go back to work and resume their social life.
Although men’s shaving will see positive growth over the forecast period, it will not recover to the pre-pandemic level of sales, neither in volume nor in value (constant 2019 prices) terms, before the end of the forecast period. The category has been highly impacted by the COVID-19 pandemic, with many men feeling less need to maintain their usual grooming regimes during lockdown, working from home and unable to go out to socialise.
Sales of men’s deodorants and men’s hair care products decreased in 2021. During 2020, consumers’ home seclusion and movement limitations and restrictions on retailers to operate motivated a drop in sales of these two categories.
Men’s skin care products saw a drop in sales during 2021. The reason for this was the increasing smuggling of Beiersdorf products, in this case the recently launched Nivea Men mass men’s general body cream.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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