Executive Summary

Jun 2019
PROSPECTS
Men’s shaving posts decline over the forecast period

New Zealand is witnessing growing popularity of hairdressing and beauty services overall, which includes men’s barbers. This increasing demand can be attributed to the growing immigrant population with a strong barber culture.

Men’s grooming projects positive growth

Men’s grooming is expected to record positive volume and current value growth, since New Zealand men are becoming increasingly conscious of their appearance, especially younger men. They are now spending more on toiletries and skin care such as facial cleansers.

Subscription model likely to disrupt the market

Following the success of the Dollar Shave Club in the US, an increasing number of companies are now trying to bring this model to New Zealand. Edgewell Personal Care Brands LLC, global brand owner of Schick, has also started a subscription model where consumers can choose and personalise their plans according to their shaving requirements.

COMPETITIVE LANDSCAPE
Procter & Gamble holds fragile lead

Procter & Gamble and Unilever competed closely in terms of value share within men’s grooming in 2018, with the former holding a marginal lead overall. The player benefits from leading men’s shaving, one of the largest categories overall, with its Gillette Mach3 and Gillette Series brands.

Unilever closely competes for leadership

Second-ranked Unilever owns the leading brand Lynx, which offers a range of essential products ranging from hair styling products to shower gels and body sprays. Unilever continues to innovate and introduce new products to the market.

Nivea Men leads men’s skin care with new product launches

Men’s skin care is a dynamic category with new product launches in both the mass and premium segments. Beiersdorf’s Nivea Men introduced the Deep Clean range including post-shave, aerosol spray, roll-on, face and beard wash and shower gel which contain the ingredient black carbon that clears impurities and protects the skin.

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Men's Grooming in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in New Zealand?
  • What are the major brands in New Zealand?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in New Zealand - Category analysis

HEADLINES

PROSPECTS

Men’s shaving posts decline over the forecast period
Men’s grooming projects positive growth
Subscription model likely to disrupt the market

COMPETITIVE LANDSCAPE

Procter & Gamble holds fragile lead
Unilever closely competes for leadership
Nivea Men leads men’s skin care with new product launches

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Blurring boundaries between health, beauty and fitness
Beauty originating from New Zealand farms
International brand owners remain dominant with strategic acquisitions
New product developments influenced by transparency and fitness
Digital beauty with digital solutions

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources