Executive Summary

Jun 2019
PROSPECTS
Growing facial hair remains popular in Slovakia in 2018

Beards and facial hair remained trendy in Slovakia in 2018, and this is not expected to change significantly in the short term. However, towards the end of the forecast period, a clean shaved look is likely to become more popular, thanks to ongoing marketing support and popular idols from sports and showbusiness popularising this look, as footballer Christiano Ronaldo has done in the past.

Electric razors and trimmers are a trend

The shaving of body parts other than the face is becoming increasingly popular; however, competition from electric appliances, such as trimmers, shaves and multi-groom electric styling tools, has significantly limited the potential for growth in razors and blades. Electric razors are more convenient and faster to use, though initially much more expensive.

Men’s toiletries see rising interest

Men’s grooming products recorded growing consumer interest in 2018, thanks to innovations and rising health awareness. For example, in men’s skin care, a growing assortment of products featuring anti-ageing properties positively impacted demand.

COMPETITIVE LANDSCAPE
Market competition intensifies in 2018

Dermacol has introduced a new product line for men, including shower gel, deodorants, skin care and hair care products. The launch was backed by strong marketing support, including lengthy TV advertisements featuring popular Slovak musicians, lifestyle magazine advertisements, and an online and social media presence.

Highlighting products in retail stores is utilised increasingly by market players

Promoting a brand using specialised in-store retail stands is predicted to become increasingly popular over the forecast period. This is increasingly considered an effective way of marketing, as opposed to lengthy television advertisements, which are becoming more expensive.

Local companies become increasingly active in men’s grooming

Slovak consumers are increasingly interested in domestically manufactured products, thanks to both rising sustainability concerns and patriotism. Local manufacturers expanded their product ranges in men’s grooming products in the latter part of the review period.

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Men's Grooming in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Slovakia?
  • What are the major brands in Slovakia?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Slovakia - Category analysis

HEADLINES

PROSPECTS

Growing facial hair remains popular in Slovakia in 2018
Electric razors and trimmers are a trend
Men’s toiletries see rising interest

COMPETITIVE LANDSCAPE

Market competition intensifies in 2018
Highlighting products in retail stores is utilised increasingly by market players
Local companies become increasingly active in men’s grooming

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growth in beauty and personal care accelerates in 2018
Rising health awareness positively influences demand
Market competition intensifies further in 2018
Product innovations help boost consumer interest
Strong growth prospects for beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources