Men’s skin care and hair care are expected to post strong retail volume and value (constant 2022 prices) growth in the forecast period, with both premium and mass segments performing well. As a result of the COVID-19 experience, Slovak men became more aware of wellness and wellbeing issues, not least the importance of investing in skin care and hair care routines and specialist and quality products.
E-commerce is well placed to continue to develop and grow in men’s grooming over the forecast period, albeit at a more moderate pace than during the COVID-19 pandemic. In addition to men paying more attention to their appearance and style, they are showing a stronger habit of ordering men’s grooming products online to avoid shopping in physical stores.
The importance of sustainable consumption and eco-friendly products is only expected to continue to grow to play a strong role in men’s grooming over the forecast period. The shift from single-use razors towards reusable or electric devices is predicted to continue at a faster pace.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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