Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Men's Grooming in

Men's Grooming in China

19 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Steady demand for men’s grooming

Men’s grooming continued to grow in 2017, benefiting from the steady demand for men-specific beauty and personal care products, in view of the growing consumer sophistication among Chinese men. Men’s toiletries represents the lion’s share of total value sales, with men’s bath and shower taking the lead in terms of value growth in 2017, thanks to the rigid demand for such daily necessities.

New product launches boost sales

Besides continuous efforts in consumer education, launches of new men’s grooming products also help boost sales, as male consumers are also eager to try new products that may make them look neat and groomed. Mentholatum revamped its Icy Charcoal Face Wash for Men and relaunched it by incorporating binchotan charcoal from Wakayama in Japan in 2017, with enhanced oil controlling function.

Room for development in men’s grooming

Industry sources show that the major consumers of men’s grooming are new graduates and businessmen in their 40s. Men’s grooming is likely to enlarge its consumer base in the forecast period, to penetrate more age groups, with widened product presence and higher acceptance of gender-specific beauty and personal care products.

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) Ltd closes gap with L’Oréal China

Procter & Gamble (Guangzhou) Ltd aims to overtake L’Oréal China to be the number one player in men’s grooming in China. In 2017, it narrowed the gap in terms of value share due to the stable growth of Gillette and the strong performance of SK-II for Men and Head & Shoulders for Men, arising from the climbing demand for premium men’s skin care and hair care.

L’Oréal China joins hands with sports to promote brands and sales

L’Oréal China still achieved stable value sales growth in 2017. The company adopts sports marketing to boost sales.

Domestic players accelerate their development in men’s grooming

Domestic manufacturers are also utilising sports marketing to promote their brands and men’s grooming products. Tenor from Danzi Group entered into a strategic partnership with the Chinese Basketball Association (CBA) in 2015, to be the men’s skin care sponsor for CBA matches.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Sample Market Research Report Sample Data Extraction

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in China?
What are the major brands in China?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Men's Grooming in China - Category analysis

HEADLINES

PROSPECTS

Steady demand for men’s grooming

New product launches boost sales

Room for development in men’s grooming

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) Ltd closes gap with L’Oréal China

L’Oréal China joins hands with sports to promote brands and sales

Domestic players accelerate their development in men’s grooming

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Steady demand for men’s grooming

New product launches boost sales

Room for development in men’s grooming

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) Ltd closes gap with L’Oréal China

L’Oréal China joins hands with sports to promote brands and sales

Domestic players accelerate their development in men’s grooming

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Men's Grooming in China - Category analysis

HEADLINES

PROSPECTS

Steady demand for men’s grooming

New product launches boost sales

Room for development in men’s grooming

COMPETITIVE LANDSCAPE

Procter & Gamble (Guangzhou) Ltd closes gap with L’Oréal China

L’Oréal China joins hands with sports to promote brands and sales

Domestic players accelerate their development in men’s grooming

CATEGORY DATA

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports