The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Urban Chinese males are becoming increasingly appearance-conscious and concerned that an unkempt, ungroomed appearance will have a detrimental impact on their chances of social, romantic and career success. As such, men’s grooming continued to see health growth in 2019, ranging from basic personal hygiene products to skin care and cosmetics.
Older generations of men in China would often simply use bar soap to clean their whole body with little attention paid to any other male grooming products. Attitudes are changing though with Millennials and younger men in particular placing greater value in their appearance.
Procter & Gamble (Guangzhou) Ltd continued to dominate men’s shaving in 2019 largely thanks to the strength of its Gillette brand. Gillette worked with JD.
Sales of men’s grooming are now expected to grow by 3% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 5% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Most categories within men’s grooming are expected to see only slightly slower growth than predicted prior to COVID-19, with sales likely to rebound as restrictions are lifted. Home seclusion is likely to be the main cause of slower growth, although the impact is not expected to be that significant with most men likely to continue washing their hair, shaving and taking care of their skin.
With men’s grooming being largely driven by Millennials and the younger generation it is believed that men’s grooming still has huge potential for growth. Men are becoming more aware of the benefits of a more developed personal grooming routine and are showing a willingness to invest in products that can improve the health and appearance of their hair and skin.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Men's Grooming in China market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.