Men’s fragrances is expected to return to current value growth over the forecast period, although to a lesser extent than women’s and unisex fragrances. There has been no need to use or habit of using fragrances amongst Chinese men, as they are relatively less affected by body odour due to their ethnicity, and due to the traditional perception of fragrance as having a stronger feminine character.
Men’s bath and shower faced a challenging period in China in 2022, with pandemic lockdowns leading to a decline in demand for such grooming products. However, with the lifting of restrictions, the category is expected to experience growth from 2023.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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