Until fairly recently Uruguayan men remained fairly traditional in their preferences of personal care products, but that has begun to change in recent years. Younger generations are questioning the pre-defined concepts of masculinity with a growing number interested in men’s grooming and willing to buy a range of products across this category.
Leading players reinforced a commitment towards sustainable products in 2022. In 2023, Gillette plans to launch new products with 100% recyclable packaging and use post-consumer recycled content (PCR) on its razor handles and packaging.
E-commerce has experienced an important phase of expansion since the pandemic giving men’s grooming companies opportunities to develop a much more dynamic and engaging experience with its customers. E-commerce is an attractive tool for male customers as it gives them access to a broader choice of products and is a convenient option.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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