Similar to most beauty and personal care categories, men’s grooming is expected to perform sluggishly in the early forecast period, primarily as a result of the spikes in men’s toiletries and men’s fragrances during the pandemic. However, retail volume and value (constant 2022 prices) sales are projected to pick up pace from the mid-forecast period.
Segmentation is set to remain a key trend in men’s grooming over the forecast period. Many Norwegian men continue to purchase products not specifically targeted towards men.
Men’s shaving’s competitive landscape is more consolidated than most other beauty and personal care categories. Gillette Series has a near monopoly status within men’s razors and blades, along with a very strong position in pre-shave and leadership of post-shave.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!