Men’s grooming is expected to see a stable performance during the forecast period as it benefits from the development of men’s fragrances and men’s toiletries. These categories are expected to see new launches, especially with a “sensitive” positioning and with natural ingredients, such as beard and hair products, facial treatments, and specific body care products, as well as make-up (although excluded from men’s grooming definitions).
In contrast to the rest of men’s grooming, men’s shaving is expected to remain rather flat during the forecast period, showing a similar trend to that observed in the review period. This projection is mainly based on the popularity of wearing beards amongst Italian men which is not likely to lose momentum in the short term.
The premium men’s fragrances segment is expected to show the strongest value CAGR over the forecast period. The short term will probably see the official end of the pandemic and Italian consumers returning to social lives similar to the ones they led before the outbreak of COVID-19.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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