Men’s grooming is facing the challenge of how to maintain positive growth amidst a shrinking population in Bosnia and Herzegovina. As well as a declining population, more citizens are choosing to migrate abroad.
Male consumers in Bosnia and Herzegovina are increasingly willing to spend more on personal care and wellness products and this will bolster consumer demand for men’s skin and men’s bath and shower products. Nonetheless, as consumers continue to face limited disposable personal incomes in 2023, their focus will be primarily on mass categories and affordable products.
Men’s grooming categories such as premium men’s bath and shower and premium men’s deodorants will increasingly benefit from the growing premiumisation trend, which is shaping overall beauty and personal care. The influx of premium brands and regular product launches will drive consumer appeal, with premium products becoming increasingly attractive to local men as availability expands.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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