Competitive Landscape
Leading Players Consolidate Positions as Market Concentration Intensifies
Men’s grooming in Denmark exhibited a notable degree of concentration among the key manufacturers in 2025, with the top ten companies collectively commanding a substantial share of retail value sales. Scandinavian Cosmetics Denmark ApS emerges as the most prominent player, capturing 18%, a significant increase from 1% in 2020.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Men's Grooming in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Men's Grooming in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Men's Grooming in Denmark - Category analysis
Key Data Insights
Men's Grooming Summary
Danish Economic Stability Supports Spending in Men’S Grooming
Men’S Fragrances Lead Men’S Grooming with Consistent Growth
Gosh Capitalises on Lifestyle Trends to Elevate Deodorant Identity
Made4men.Dk Boosts Premiumisation through Expert Guidance
Danish Economic Resilience to Fuel Premium Men’S Grooming Expansion
Men’S Fragrances to Remain Largest and Lead Growth
Stringent Sustainability Laws to Reshape Brand Strategies
Leading Players Consolidate Positions as Market Concentration Intensifies
Health and Beauty Specialists Lead Distribution of Men’S Grooming Products
Retail E-Commerce Accelerates Growth Driven by Convenience and Product Variety
Beauty and Personal Care in Denmark - Industry Overview
2025 Developments
Key Data Insights
Economic Strength and Consumer Spending Boost Category Growth in 2025
Skin Care Leads Value Sales Supported by Premiumisation and Longevity
Flora Danica and Matas Natur Exemplify Sustainability and Transparency Driving Change
Danish Consumers’ Rising Spending Power Set to Drive Beauty and Personal Care Growth
Skin Care to Lead Retail Value Sales While Colour Cosmetics Grow Fastest
Brands to Align with Natural Product Demand
Leading Manufacturers Consolidate Positions as Market Shows Moderate Concentration Shift
Health and Beauty Specialists Lead with Intense Competition and Affordability
Retail E-Commerce Expands Rapidly Driven by Convenience and Broader Assortment
Country Reports Disclaimer
The following categories and subcategories are included:
Men's Grooming
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Men's Grooming research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!