Following the strong growth in men’s grooming in 2022, it is expected that the category will see some correction as normal consumption levels return over the forecast period with a small negative CAGR. The year 2023 is expected to see the biggest decline, with the economic downturn putting downward pressure on volume sales as consumers seek to save money.
Growing concerns regarding the environmental impact of single use disposable razors will lead to a decline in sales of such products over the forecast period. It is expected that a number of more environmentally friendly and sustainable products will be launched similar to the Bulldog razor made with bamboo handles.
The premiumisation trend is set to continue growing in men’s grooming over the forecast period with premium products growing faster than mass alternatives. In the early part of the period, mass products will benefit somewhat from greater price sensitivity, which will lead some consumers to shift from premium to cheaper mass brands or private labels.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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