Men's Grooming in Finland

June 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Men's Grooming industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Men's Grooming in Finland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Men's Grooming in Finland?
  • Which are the leading brands in Finland?
  • How are products distributed in Finland?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Men's Grooming in Finland - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Men’s grooming declined in 2021
Skin-care saw strong growth as men take greater interest in skin health
Men’s grooming dominated by four multinational players

PROSPECTS AND OPPORTUNITIES

Men’s grooming set to perform well over forecast period as consumer interest grows
Opportunity for local as demand for national brands builds
Sustainability to become a stronger trend

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2016-2021 Table 2 Sales of Men’s Grooming by Category: % Value Growth 2016-2021 Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021 Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021 Table 5 NBO Company Shares of Men’s Grooming: % Value 2017-2021 Table 6 LBN Brand Shares of Men’s Grooming: % Value 2018-2021 Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021 Table 8 Forecast Sales of Men’s Grooming by Category: Value 2021-2026 Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2021-2026

Beauty and Personal Care in Finland - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 16 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Men's Grooming

    • Men's Post-Shave
    • Men's Pre-Shave
    • Men's Razors and Blades
      • Premium Men's Bath and Shower
      • Mass Men's Bath and Shower
      • Premium Men's Deodorants
      • Mass Men's Deodorants
      • Premium Men's Hair Care
      • Mass Men's Hair Care
      • Premium Men's Skin Care
      • Mass Men's Skin Care
    • Premium Men's Fragrances
    • Mass Men's Fragrances

Men's Grooming

This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Men's Grooming research and analysis database.

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