Throughout the forecast period, men's grooming overall will see slightly negative growth persist, while current value growth will be consistently moderately positive. With consumers requiring stimulation to make purchases, manufacturers are expected to focus on maintaining stable pricing to encourage sales.
Mass men's skin care is predicted to continue its reign as the highest growth area within men's grooming, in terms of both volume and current value sales. With per capita consumption still relatively low, ample opportunity for growth exists throughout the forecast period.
Mass men’s fragrances, another product area with relatively low penetration, also presents considerable growth potential. Historically, the product selection in this category has been somewhat limited, but recent launches of new brands, such as La Rive, at the lower end of the mass men's fragrances market signal an expanding selection.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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