E-commerce and digital initiatives will be crucial tools to engage with male consumers over the forecast period. The online space particularly suits men as it simplifies the shopping process, as men are less willing to spend a significant amount of time browsing in stores.
Through attitudes are changing gradually, Colombian men tend to be conservative regarding including new products in their personal care routines. In addition, the performances of men’s hair care, men’s bath and shower and men’s skin care still tend to be subject to external factors and are considered non-essential and can easily be substituted.
Consumers will be price-conscious, as long as inflation remains high. As such, some consumers will switch to products with multifunctional claims such as Laboratorios Recamier’s Vitane Advance Moisturising Shaving Foam which includes moisturising properties.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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