Men's Grooming in Indonesia

PROSPECTS

Men’s toiletries boost sales of men’s grooming

Men’s toiletries, accounting for the majority of the sales in men’s grooming, are recording healthy growth. Gatsby, Axe, and Rexona are the top three brands in men’s toiletries.

Opportunity in men’s shaving

Men’s facial wash and moisturisers are amongst the most essential part of the men’s grooming routine in Indonesia. With the launch of a men’s facial care series a from well-known industry player, the sales of men’s grooming were showing positive growth in 2017.

Positive outlook ahead for men’s grooming

Men’s grooming in Indonesia continues to have a positive outlook in Indonesia. Men’s toiletries, as one of the drivers of men’s grooming products, continued to record above-industry-average growth rates, despite the economic slowdown.

COMPETITIVE LANDSCAPE

Mandom Indonesia Pt Tbk leads men’s grooming

Mandom Indonesia Pt Tbk continued to lead men’s grooming in 2017. Gatsby has been a long-standing presence in the marketplace and has a strong brand image.

International brands lead men’s grooming

International brands lead men’s grooming in Indonesia, with Gatsby, Axe and Gillette the top three brands in 2017. International brands are perceived as having a strong brand image, high quality and wide availability in many distribution channels.

Internet retailing could play an important role in men’s grooming

As internet retailing continues to emerge, competition in the distribution of hair care could also intensify. The leading brands are beginning to sell bundled products, which offer relatively large discounts, compared to purchasing products separately.

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