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Country Report

Men's Grooming in

Men's Grooming in Indonesia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Need to keep up appearances evaporates as COVID-19 keeps Indonesians at home

Men’s grooming still posted overall volume sales growth in 2020, but the rate was much decelerated in the year owing to declines in several categories as a result of COVID-19’s impact. Lockdown and ongoing home seclusion in 2020 meant that many males were working or studying from home, while social gatherings were generally banned, causing demand for men’s hair care and fragrances to decrease significantly.

More men in Indonesia embracing grooming products in general

Men became more aware of grooming during the review period, with this driven by the wider availability of mass products, increasing product variety and a growing focus on fashion. Mass men’s grooming products tend to be more expensive than similar products targeting women, but men proved increasingly interested in products with a masculine image and also more willing to pay a premium for these products prior to the recession triggered by COVID-19.

Global names still achieve the best results, but competition is intensifying

International brands continued to lead men’s grooming in 2020, with Mandom’s Gatsby, Procter & Gamble’s Gillette and Unilever’s Axe being the top three brands. These have a strong image and are viewed as offering high quality, while also benefiting from wide availability in many distribution channels.

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Men's Grooming Market Sample Report Men's Grooming Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Indonesia?
What are the major brands in Indonesia?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Indonesia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Need to keep up appearances evaporates as COVID-19 keeps Indonesians at home

More men in Indonesia embracing grooming products in general

Global names still achieve the best results, but competition is intensifying

RECOVERY AND OPPORTUNITIES

Recovery predicted to be swift as consumer base continues to grow

E-commerce now challenging the main store-based channels

Deodorants and skin care to lead the way

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2017-2020
Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Beauty and Personal Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Men's Grooming in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Need to keep up appearances evaporates as COVID-19 keeps Indonesians at home

More men in Indonesia embracing grooming products in general

Global names still achieve the best results, but competition is intensifying

Samples

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Men's Grooming in Indonesia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Need to keep up appearances evaporates as COVID-19 keeps Indonesians at home

More men in Indonesia embracing grooming products in general

Global names still achieve the best results, but competition is intensifying

RECOVERY AND OPPORTUNITIES

Recovery predicted to be swift as consumer base continues to grow

E-commerce now challenging the main store-based channels

Deodorants and skin care to lead the way

CATEGORY DATA

Beauty and Personal Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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