Men’s grooming is considered one of the beauty and personal care categories with a highly promising outlook in terms of retail volume and value growth. In terms of market size, men’s grooming remains a small category, which provides room for fast retail sales growth.
As many men seek a high level of convenience and steer away from anything complicated, they like to purchase products via e-commerce. The online channel is deemed to save time and offer a wide selection in terms of brands and products at competitive prices, augmented by promotions and special deals and offers.
The topic of Muslim-specific products is something new in men’s grooming. Having succeeded in women's personal care through the Wardah brand, Paragon Technology and Innovation has introduced a product line dedicated to the male population under the Kahf brand.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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