Executive Summary

Jun 2019
PROSPECTS
No major growth peaks, but still going strong

Men’s grooming could not have chosen a worse moment to make a definite push: just as it started to gain momentum the economy collapsed, and all the potential growth was never manifested. Now that the economic troubles are behind Croatia, men’s grooming is not making up for lost time, but has entered the mature stage without even going through the stage of rapid growth.

No taboos for men when it comes to grooming

In terms of masculinity, Croatia ranks somewhere in the middle compared with its neighbours. Whilst Hungary to the north exudes masculinity, with a Hofstede masculinity index of 88, Slovenia to the west is quite feminine, with an index of 19.

Men’s toiletries is stronger than men’s shaving

Only recently did men’s shaving cease to be the largest category within men’s grooming, as it was finally overtaken by men’s toiletries – which aggregates bath and shower, skin care, hair care and deodorants. However, men’s toiletries is only slightly ahead, which clearly shows the traditionality which still persists amongst Croatian men.

COMPETITIVE LANDSCAPE
Its lead in men’s shaving keeps Procter & Gamble at the top

The overall leader in men’s grooming in value terms in 2018, Procter & Gamble, owes its position to fact that it has no significant competitors in men’s shaving, which is the category from which it draws its strength. However, it does add some value share from men’s toiletries, in which it is active amongst numerous competitors.

Beiersdorf increases its share through intensive efforts

Companies fighting for share in men’s toiletries have a much more difficult task getting to the top. The category is an agglomeration of various beauty and personal care product types, which also leads to the involvement of a large number of manufacturers.

Men’s shaving is consolidated, men’s toiletries remains fragmented

Men’s shaving is dominated by razors and blades in terms of value sales. As products of this type require state-of-the-art production facilities, the number of companies offering razors and blades is limited.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Men's Grooming in Croatia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Croatia?
  • What are the major brands in Croatia?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Croatia - Category analysis

HEADLINES

PROSPECTS

No major growth peaks, but still going strong
No taboos for men when it comes to grooming
Men’s toiletries is stronger than men’s shaving

COMPETITIVE LANDSCAPE

Its lead in men’s shaving keeps Procter & Gamble at the top
Beiersdorf increases its share through intensive efforts
Men’s shaving is consolidated, men’s toiletries remains fragmented

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

Growth continues, but at a slower pace
Natural ingredients and no preservatives are important
The rise of local players
Bloggers and influencers shape new product launches
Moderate value growth is expected

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources