Men’s grooming is predicted to see a recovery from 2022, although value sales are not expected to recover to pre-pandemic levels until the end of the forecast period. As life returns to normal, it is anticipated that men will renew their pre-COVID-19 tendency to pay more attention to their appearance and image.
The concept of men’s grooming is set to gain further popularity in Croatia due to mass advertising and the changing perceptions of masculinity among males. In addition, the metrosexual trend will continue to see more men pay a close attention to their appearance and image.
Premium brands within men’s grooming are expected to recover at a faster pace than mass brands over the forecast period, largely due to the post-pandemic recovery in demand for premium fragrances. With the economy gradually recovering from the COVID-19 pandemic, rising inflation in 2023 will place downward pressure on consumer purchasing power.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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