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Country Report

Men's Grooming in

Men's Grooming in Serbia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduced demand for non-essential products and trading down cause sales of men’s grooming to decline in 2020

Sales of men’s grooming products were notably hampered in 2020 in Serbia by COVID-19, and negative retail value growth rates in all product categories clearly show that. Consumers staying at home and experiencing economic crisis were the most important direct factors that led to this.

Constrained purchasing power causes premium ranges to decline sharply

In all parts of men’s grooming in Serbia, premium product categories saw high negative value growth rates, especially compared to the mass segments. This was caused by dropping disposable incomes and consumer confidence levels that made many consumers reluctant to pay for premium products.

Private label gains further ground as consumers trade down and modern retailing expands

Although brands continue to dominate the quite fragmented men’s grooming competitive landscape, the value share held by private label increased visibly in 2020, especially in men’s razors and blades. This was partly a consequence of consumers trading down to cheaper options due to the economic impact of COVID-19, and partly a result of the continued expansion of large retailing chains in Serbia, especially drugstore/parapharmacy chain dm-Drogerie Markt.

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Men's Grooming Market Sample Report Men's Grooming Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Serbia?
What are the major brands in Serbia?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced demand for non-essential products and trading down cause sales of men’s grooming to decline in 2020

Constrained purchasing power causes premium ranges to decline sharply

Private label gains further ground as consumers trade down and modern retailing expands

RECOVERY AND OPPORTUNITIES

Recovery forecast for men’s grooming from 2021 onwards although men’s fragrances will struggle

Private label expected to gain further ground in men’s grooming as consumers seek value for money and perceive little difference from brands

Premium men’s skin care expected to achieve the strongest growth in line with the general forecast trend towards premium skin care

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2015-2020
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2015-2020
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2016-2020
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2016-2020
Table 5 NBO Company Shares of Men’s Grooming: % Value 2016-2020
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2017-2020
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2017-2020
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2020-2025
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2020-2025

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Men's Grooming in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduced demand for non-essential products and trading down cause sales of men’s grooming to decline in 2020

Constrained purchasing power causes premium ranges to decline sharply

Private label gains further ground as consumers trade down and modern retailing expands

Samples

Overview

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Table of Contents

Men's Grooming in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced demand for non-essential products and trading down cause sales of men’s grooming to decline in 2020

Constrained purchasing power causes premium ranges to decline sharply

Private label gains further ground as consumers trade down and modern retailing expands

RECOVERY AND OPPORTUNITIES

Recovery forecast for men’s grooming from 2021 onwards although men’s fragrances will struggle

Private label expected to gain further ground in men’s grooming as consumers seek value for money and perceive little difference from brands

Premium men’s skin care expected to achieve the strongest growth in line with the general forecast trend towards premium skin care

CATEGORY DATA

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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