Men’s grooming has been on an upward trajectory prior to COVID-19 and registered very healthy current value growth in 2019. However, the pandemic put a stop to that and along with most beauty and personal care products, it suffered a steep fall in current value and volume in 2020.
At the end of the review period, direct selling remained the leading distribution channel for men’s grooming in Ecuador. Prominent among the leading players in this channel are Yanbal and Avon, which offer the widest and most diverse ranges of men’s grooming products.
Many consumers are becoming more demanding in terms of quality and scents, including men. Culturally, having a good image also includes how you smell, and therefore men are selective in what brands they use due to having favourite scents.
Once society opens up, men’s grooming is expected to make a healthy recovery. Ecuadorian men are becoming more interested in their appearance and this will drive value growth over the forecast period.
Over the course of the review period, men’s grooming witnessed significant development in terms of the range of products on offer. Demand has moved beyond the absolute essentials and now includes anti-dandruff shampoos, hair loss treatments, skin care products and products for maintaining one’s beard in good condition.
Among the most interesting developments in men’s grooming towards the end of the review period was the appearance of numerous products that are made using herbal formulations containing local and exotic plants that have traditionally been used for their medicinal properties. Among such plants are baobab tree shoots, urcucú seeds and achiote, which is a germicidal medicinal herb that also has fat reduction properties.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Men's Grooming research and analysis database.
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