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Over the course of the review period, men’s grooming witnessed significant development in terms of the range of products on offer in the category. Demand has moved beyond the absolute essentials and now includes anti-dandruff shampoos, hair loss treatments, skin care products and products for maintaining one’s beard in good condition.
Among the most interesting developments in men’s room towards the end of the review period was the appearance of numerous products that are made using herbal formulations containing local and exotic plants that have traditionally been used for their medicinal properties. Among such plants are baobab tree shoots, urcucú seeds and achiote, which is a germicidal medicinal herb that also has fat reduction properties.
At the end of the review period, direct selling remained the leading distribution channel for men’s grooming in Ecuador. Prominent among the leading players in this channel are Avon and Yanbal, which offer the widest and most diverse ranges of men’s grooming products.
Sales of men’s grooming are now expected to decline by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is a significant reversal on the expected 4% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Men’s fragrances is likely to have been the category most negatively affected by falling demand due to COVID-19 during 2020. Fragrances are widely regarded as non-essential products, placing demand under pressure during periods of economic hardship.
Moderate sales growth is expected to be seen in men’s grooming over the forecast period. As the category remains relatively underdeveloped, there remain strong opportunities for the leading players to launch new products and dictate the direction that general sales trends in men’s grooming take in future.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.