Despite the tendency towards minimalism, men will introduce more products into their care regime. For those who still consider usage of these products to be somewhat effeminate, shopping online will help them retain their anonymity.
Over the forecast period, the packaging of men's grooming products will not change significantly. When it comes to their image, they will be kept in dark tones with a predominance of greys, browns, navy blues and blacks.
Products for beard care are set to develop over the forecast period, with such products designed to nourish and moisturise the beard and help in its styling. Men will eagerly reach for balms, oils or beard shampoos, which will also be encouraged by professional barbers.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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