Executive Summary

Jun 2019
PROSPECTS
Men’s grooming products seeing strong growth

Demand men’s grooming products grew at a strong pace in 2018. This was due to the fact that the category is still relatively underdeveloped and competition is not as intense as within women’s beauty and personal care.

Men are looking for new products that are traditionally the reserve of women

Men's grooming is still dominated by standard personal care products, such as shampoos, deodorants and body wash/shower gel. However, men are also increasingly turning to products that were previously only used by women.

The category is still relatively new and offers great potential

Men's grooming in Poland has strong potential growth. The number of products dedicated to men is still small in relation to the range designed for women, with many areas of beauty and personal care still lacking a range of male-specific products.

COMPETITIVE LANDSCAPE
Procter & Gamble DS Polska is still the market leader

Procter & Gamble DS Polska Sp zoo remained the category leader in 2018 thanks to its continued dominance in razors with its Gillette and Polsilver brands. Coty Polska Sp zoo and Nivea Polska were ranked second and third respectively due to their strong position in men’s toiletries.

Global players dominate

Men’s grooming in Poland is dominated by global multinationals with strong portfolios of well-known brands. Their products for men are usually extensions of already existing brands, often with "for men" added to the brand name eg Nivea for Men.

Men are influenced by a product’s fragrance and shelf displays

When searching for men’s grooming products men primarily consider its smell, while they are also drawn to interesting shelf displays. Another important factor is television and internet advertising.

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Men's Grooming in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Poland?
  • What are the major brands in Poland?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Poland - Category analysis

HEADLINES

PROSPECTS

Men’s grooming products seeing strong growth
Men are looking for new products that are traditionally the reserve of women
The category is still relatively new and offers great potential

COMPETITIVE LANDSCAPE

Procter & Gamble DS Polska is still the market leader
Global players dominate
Men are influenced by a product’s fragrance and shelf displays

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Economic growth drives demand for beauty and personal care
Natural products in the spotlight
Beauty and personal care sees strong competition with a flood of new companies
Existing trends continue to develop with no significant new innovation
The future looks bright, but some threats are visible

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

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