The COVID-19 pandemic has temporarily slowed down the growth of the men’s grooming market in Poland but has not stopped the long-term upward trend. Sales in 2021 displayed positive growth and made a good advance towards recovery of those lost in 2020.
The value growth of men’s skin care in 2021 was one of the highest among all men’s grooming categories. More and more men in Poland are choosing not only traditional personal care for men (eg shampoo or shaving products), but also specialised skin care products.
In Poland, more and more mature men are turning to products to help them stay attractive for longer. The perception of older men aged over 50 is changing.
Men’s grooming is set to see positive growth over the forecast period in Poland. Men’s shaving is expected to continue to achieve below average growth, however, as the beard trend continues unabated, thus limiting the demand for shaving products.
The COVID-19 pandemic has changed many priorities with regard to men’s grooming. A certain minimalism has become fashionable, in line with the philosophy of less is more.
In men’s toiletries, the biggest category of men’s grooming in value terms, men’s hair care has historically provided the smallest contribution. However, increasingly, men in Poland attach great importance to taking care of their hair and thus men’s hair care will see good growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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