Overall, men’s grooming is predicted to record consistent, if quite modest, retail volume and value (constant 2022 prices) growth over the forecast period. The relaxation of COVID-19 regulations, and related resumption of work and social norms, is predicted to positively impact the performance of many categories.
Men’s shaving’s performance is set to continue to be influenced by the trend of wearing a beard. This was a trend throughout the review period, and is expected to continue at least over the short term.
Sustainability is predicted to be a focus area in men’s grooming over the forecast period. Manufacturers aim to switch to more sustainable packaging with recycled, recyclable, less material and renewable energy being the watchwords.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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