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Country Report

Men's Grooming in

Men's Grooming in Austria

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Men increasingly interested in personal appearance

The attitude of men towards beauty and personal appearance underwent a significant change over the review period. Due to fast-changing lifestyles and more modern attitudes among people in their 30s and 40s, men are increasingly showing interest in cosmetics in general and opting to be well-groomed.

Body hair removal vs. facial hair

The growing focus of male consumers in Austria on grooming and personal appearance has resulted in more men opting for total or at least part hair removal. Men are increasingly opting to remove hair from their legs, chest and arms in order to have smooth skin.

Men tend to keep it simple and opt for convenient 2-in-1 products

While men are buying more grooming products, they prefer to keep it simple, thus limiting the number of products. Less is more is a popular principle among men, many of whom prefer convenient 2-in-1 products, rather than an entire range of various products.

COMPETITIVE LANDSCAPE

Global brands strongly focus on social media to promote brands

Procter & Gamble Austria led sales in 2017, followed by Unilever Austria, Coty Prestige Austria and Beiersdorf. These leading producers are focusing on providing brand websites, as well as using social media sites like Facebook, Twitter, YouTube and Instagram.

Marginal role of private label expected to change

While leading manufacturers strongly focused on online presence and social media, the number of producers and brands remained very high, resulting in a high level of competition. These manufacturers were predominantly big global players and private label producers.

Natural beauty and personal care products for men set to expand

While men’s grooming is still developing in Austria, demand for natural and organic products has been noticeable. The only purely Austrian company in men’s grooming in 2017 was Ringana, offering its freshly prepared natural products (eg skin care for men).

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Austria?
What are the major brands in Austria?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Austria - Category analysis

HEADLINES

PROSPECTS

Men increasingly interested in personal appearance

Body hair removal vs. facial hair

Men tend to keep it simple and opt for convenient 2-in-1 products

COMPETITIVE LANDSCAPE

Global brands strongly focus on social media to promote brands

Marginal role of private label expected to change

Natural beauty and personal care products for men set to expand

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Good overall performance in 2017

Natural products perform well, with vegan becoming the new organic

Big global players continue to lead, while private label registers losses

Strong focus on new product launches

Prolonged fierce competition to impact value sales

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Men increasingly interested in personal appearance

Body hair removal vs. facial hair

Men tend to keep it simple and opt for convenient 2-in-1 products

COMPETITIVE LANDSCAPE

Global brands strongly focus on social media to promote brands

Marginal role of private label expected to change

Natural beauty and personal care products for men set to expand

Samples

Overview

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Table of Contents

Men's Grooming in Austria - Category analysis

HEADLINES

PROSPECTS

Men increasingly interested in personal appearance

Body hair removal vs. facial hair

Men tend to keep it simple and opt for convenient 2-in-1 products

COMPETITIVE LANDSCAPE

Global brands strongly focus on social media to promote brands

Marginal role of private label expected to change

Natural beauty and personal care products for men set to expand

CATEGORY DATA

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Good overall performance in 2017

Natural products perform well, with vegan becoming the new organic

Big global players continue to lead, while private label registers losses

Strong focus on new product launches

Prolonged fierce competition to impact value sales

MARKET DATA

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