Executive Summary

Jun 2019
PROSPECTS
Interest in men’s toiletries flourishes

Men are expected to continue showing increasing interest in men’s toiletries throughout the forecast period. In 2018, men’s skin care recorded the most dynamic current value growth within men’s grooming.

Product launches for beards

Men’s hair care is set to record strong growth over the forecast period, due to the trend amongst men of wearing a beard; and as a result, the vast number of new products targeted towards men’s facial hair care. Thus, sales of beard oils, beard shampoos and beard creams are predicted to push the growth of overall men’s hair care during the forecast period.

The trend towards growing a beard leads to a decline in men’s shaving

Men’s shaving recorded a slight current value decline in 2018, and is only projected to see moderate current value growth in the forecast period. One reason for this poor performance is the continued trend towards men growing beards, resulting in fewer men needing to shave.

COMPETITIVE LANDSCAPE
Procter & Gamble Austria maintains its lead

Procter & Gamble Austria remained the leading player in men’s grooming for another consecutive year in value terms in 2018. Its success stems from the company’s strong lead in men’s shaving, thanks to its brand Gillette.

Companies which focus on men’s toiletries benefit

Men’s grooming is divided into men’s shaving and men’s toiletries. As the value growth of men’s grooming is set to be driven by men’s toiletries rather than men’s shaving during the forecast period, companies offering men’s toiletries ranges are predicted to experience good performances.

Private label is expected to increase in men’s grooming

Men clearly favour branded products within men’s grooming, with private label value sales being fairly low in 2018. One reason for this was that the range of branded men’s grooming products was substantially larger than the private label offering.

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Men's Grooming in Austria

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Austria?
  • What are the major brands in Austria?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Austria - Category analysis

HEADLINES

PROSPECTS

Interest in men’s toiletries flourishes
Product launches for beards
The trend towards growing a beard leads to a decline in men’s shaving

COMPETITIVE LANDSCAPE

Procter & Gamble Austria maintains its lead
Companies which focus on men’s toiletries benefit
Private label is expected to increase in men’s grooming

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records stable growth
Natural beauty and personal care products continue to see growth
Multinationals continue to dominate beauty and personal care
A vast number of product launches
The demand for beauty and personal care products is set to increase

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources