Men’s grooming will register very healthy constant value growth over the forecast period. The full opening of society, combined with population growth, will contribute to value sales.
Men’s razors and blades is predicted to continue to dominate men’s grooming retail sales. Men’s razors and blades is considered essential by all socioeconomic groups, whereas the demand for other product types is heavily concentrated among middle-to-high-income urban consumers.
Despite the consumer base mainly demanding basic, generic and affordable products often associated with shaving, men’s grooming is expected to continue to become more segmented and specialised over the forecast period. Specialised men’s grooming products are expected to consolidate, with global personal self-care and wellbeing trends predicted to have a positive impact on demand for these products.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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