Executive Summary

Jun 2019
PROSPECTS
Urban markets expected to drive growth of men’s grooming in Pakistan

Men’s grooming products in Pakistan are primarily consumed by urban consumers in the country as unbranded products are still very commonly used by price-sensitive households in rural towns and villages in Pakistan. Moreover, consumers in rural areas and smaller towns and cities lack awareness of these products and also do not find a need to invest in their beauty and personal grooming.

Evolving consumer preferences will boost sales of men’s skin and hair care brands

The evolving consumer preferences of men in favour of skin and hair care products has greatly contributed to the growth of men’s grooming in the country. Contrary to earlier perceptions, males are increasingly becoming concerned about their grooming needs and are increasingly spending on their beauty and personal products.

Men’s grooming expected to remain dominated by shaving products

While urban markets are expected to lead growth of men’s grooming in the country, the category is expected to remain dominated by shaving products only. Unlike the traditional habit of going to the barber, men in Pakistan are increasingly buying branded shaving products to use at home.

COMPETITIVE LANDSCAPE
Gillette continued to lead men’s grooming in 2018

Gillette was off to a challenging start in 2018 wherein macroeconomic factors, such as the increase in applicable duties and devaluation of local currency, were not favourable for the import-based trading company. Hence, the higher prices applied in the latter months of the year to cover macroeconomic hits slightly impacted the rising sales trend.

Fair & Lovely Max Fairness retained dominance of toiletries in 2018

Fair & Lovely for men led toiletries in 2018 mainly due to the brand equity of Fair & Lovely. A well-known brand among women, Fair & Lovely introduced a variant for men as well to pull in male consumers as well as to invest in their personal grooming.

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Men's Grooming in Pakistan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Pakistan?
  • What are the major brands in Pakistan?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Pakistan - Category analysis

HEADLINES

PROSPECTS

Urban markets expected to drive growth of men’s grooming in Pakistan
Evolving consumer preferences will boost sales of men’s skin and hair care brands
Men’s grooming expected to remain dominated by shaving products

COMPETITIVE LANDSCAPE

Gillette continued to lead men’s grooming in 2018
Fair & Lovely Max Fairness retained dominance of toiletries in 2018

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men's Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Empowered, independent women in urban cities drive skin care growth in 2018
Infiltration of imported brands and foreign trends help evolve consumer preferences
International brands dominate skin care in Pakistan
All-in-one, multi-purpose and compact SKUs remain focus of NPD in skin care
Expanding modern retail and shifting preference in favour of brands will drive future growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources