Inflation will continue to impact consumer spending in Costa Rica and men are expected to increasingly choose products based on price, or the discount or volume savings offered. Players are expected to use shrinkflation to offer lower prices and bundlings to offer volume savings during the forecast period.
It is difficult to find specific shampoos and conditioners targeted at men in modern retailers in Costa Rica. For middle- and higher-income consumers, specific mass shampoos and conditioners that cater to men and their needs such as hair loss, may benefit over the forecast period.
In categories such as hair care, bath and shower, and skin care, Costa Rican consumers may prefer to buy basic, generic and affordable products for the whole family during the forecast period in order to save money. Product specialisation and segmentation may therefore become less important going forward as families struggle to make ends meet.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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