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Country Report

Men's Grooming in

Men's Grooming in Bulgaria

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing sports culture boosting men’s toiletries

In the review period, a growing sports culture fostered stable consumption of men’s toiletries – especially in the mass segment, which is largely available and accessible. The emergence of modern fitness centres in urban areas stimulated popularity of sports amongst men and boys.

Room for niche in men’s grooming

The extensive focus on female consumers in the review period will foster the opposite effect of masculine nostalgia and demand for products that boost men’s confidence and identity. Retro trends driven by hipster fashion that shaped preshave and post-shave trends in the review period are expected to spread into men’s bath and shower and mass deodorants, giving rise to stronger masculine scents such as a new line by Sarantis Bulgaria, Tesori D’Oriente with white musk.

Men’s skin care has emerging potential

Whilst female focus in beauty and personal care dominated the skin care landscape in the review period, in the long term the less populated men’s segment is expected to increasingly draw the attention of brand owners, especially in the less developed men’s skin care category. With a rising affluent consumer base in urban areas, men seem ready to invest more in premium skin care brands.

COMPETITIVE LANDSCAPE

Old Spice a success story in Bulgaria

Leading player Procter & Gamble Bulgaria’s Old Spice was amongst the fastest-growing brands in men’s grooming over the review period, hence contributing to the brand owner’s overall strong performance. The brand’s outstanding growth is rooted in successful targeting of the active urban men through customised, fashionable new launches with emotional retro and creative aspects.

Oriflame expanding mass men’s skin care

Towards the end of the review period, Oriflame Bulgaria launched a customised series in men’s skin care, NovAge Men, targeting mature but active men. The line incorporates facial exfoliate, eye moisturiser and moisturising energy serum as a more condensed, anti-ageing gel lotion.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in Bulgaria?
What are the major brands in Bulgaria?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Growing sports culture boosting men’s toiletries

Room for niche in men’s grooming

Men’s skin care has emerging potential

COMPETITIVE LANDSCAPE

Old Spice a success story in Bulgaria

Oriflame expanding mass men’s skin care

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Stable increase in household consumption in Bulgaria benefits beauty and personal care

Green light for “green” cosmetics

Concentration of beauty and personal care sales in large chained retailers

Products increasingly tailored to individual personality and dynamic lifestyle of urban consumers

Digitalisation trends have growing impact in beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing sports culture boosting men’s toiletries

Room for niche in men’s grooming

Men’s skin care has emerging potential

COMPETITIVE LANDSCAPE

Old Spice a success story in Bulgaria

Oriflame expanding mass men’s skin care

Samples

Overview

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Table of Contents

Men's Grooming in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Growing sports culture boosting men’s toiletries

Room for niche in men’s grooming

Men’s skin care has emerging potential

COMPETITIVE LANDSCAPE

Old Spice a success story in Bulgaria

Oriflame expanding mass men’s skin care

CATEGORY DATA

Beauty and Personal Care in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Stable increase in household consumption in Bulgaria benefits beauty and personal care

Green light for “green” cosmetics

Concentration of beauty and personal care sales in large chained retailers

Products increasingly tailored to individual personality and dynamic lifestyle of urban consumers

Digitalisation trends have growing impact in beauty and personal care

MARKET DATA

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