Due to economic instability in Bulgaria, economy products are expected to be increasingly demanded over the course of the forecast period, especially in men’s bath and shower, deodorants and skin care. In the latter category, mass men’s skin care is set to outperform premium men’s skin care due to lower unit prices and the growing presence of high-quality products.
It seems that the beard trend is here to stay and more products for beard care are therefore expected to enter the men’s grooming market over the forecast period as manufacturers seek to cater to the new grooming and shaving habits of Bulgarian men.
A major swift in the distribution of men’s grooming products is not expected to be seen over the forecast period, with hypermarkets remaining the leading channel in the market. E-commerce enjoyed strong growth at the end of the review period as a result of the pandemic and is expected to grow further in men’s grooming over the forecast period due to an increased number of internet retailers selling men’s grooming products.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!