As pandemic-related restrictions remained in place throughout the year and people continued to work from home, demand for men’s grooming products remained low in 2021. With social distancing and remote working practices, many men have been seeing less need to be clean shaven or scented, which has impacted the demand for men’s shaving products, men’s toiletries and men’s fragrances.
Men’s shaving is increasingly threatened by the beard trend in the Czech Republic, which has seen the entry of more trimmers and other beard care products. Products for beards are changing and evolving, with multiple new launches each year.
Procter & Gamble Czech Republic continued to hold a clear retail value share lead in an otherwise highly fragmented category in 2021. The company offers a range of well-known brands, including Gillette, Astra and Head & Shoulders, and has retained a strong presence within men’s shaving, toiletries and fragrances.
Men’s grooming is predicted to see a fuller recovery from 2022, even if a full recovery to pre-pandemic levels is not expected to be seen until the end of the forecast period. As life returns to normal, it is anticipated that men will renew their pre-COVID-19 tendency to pay more attention to their appearance and image.
The concept of men’s grooming is constantly increasing in popularity due to mass advertising and changing perceptions of masculinity among males. In addition, the metrosexual trend will continue to see more men pay a close attention to their appearance and image.
Premium brands within men’s grooming are expected to recover at a faster pace than mass brands over the forecast period due to the recovery in demand for premium fragrances. As the economy gradually recovers from the COVID-19 pandemic, rising inflation during 2021 and 2022 is placing a downward pressure on consumer purchasing power.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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