The male beautification trend is set to continue gaining momentum over the forecast period as men pay greater attention to their grooming routines. This growing interest extends beyond gender-specific products to encompass those with organic, vegan, and 'free-from' ingredients, as well as appealing, designer packaging.
The trend of maintaining well-groomed body hair is expanding beyond beards to encompass chest, back, armpit, and leg hair, among other areas. This shift is likely to boost the volume growth of electric razors, as more men move from wet shaving to dry shaving in response to the numerous advantages offered by electric shaving.
Retailers have been cautious about increasing the prices of mass men's toiletries too rapidly, fearing that such hikes could alter consumer attitudes towards grooming. As such, they have opted for a more gradual approach, implementing the necessary multi-step price increases over a two-year period instead of a single year.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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