Executive Summary

Jun 2019
PROSPECTS
Huge opportunities

Men’s grooming saw continuous growth in Hungary over recent years. There is an increasing focus on men’s appearance and looks, after women’s trends prevailed over past decades.

A new generation

The recent upturn in men’s grooming can be attributed to the different lifestyles and mindsets of younger generations. Millennials have grown up in a world where uniqueness and self-expression are fully supported, and fashion, beauty and personal care are not considered to be exclusively feminine.

Premium preferences

Men’s skin care was a big winner from the improvement in men’s grooming. Premium men’s skin care registered significant current value growth in Hungary in 2018.

COMPETITIVE LANDSCAPE
Big brands are at the top

Procter & Gamble Magyarország Nagykereskedelmi continued to lead men’s grooming in Hungary in value terms in 2018. The national brand owner of Gillette and Old Spice maintained a significant share in the category over the review period, and its position is expected to remain stable over the forecast period, thanks to its trusted brand names and high popularity.

Masculine products

Whilst companies are aware of the fact that in many cases it is still women who buy products for the whole family, the time of unisex products seems to be over, as men are increasingly demanding masculine product concepts. Men need dedicated care and attention from both manufacturers and retailers.

Innovations by Nivea

Personal care products containing natural ingredients, such as shower gels containing clay or activated carbon, have gained momentum in the men’s segment. In 2018, Nivea Men introduced its new, black packaged product line DEEP, along with strong media support.

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Men's Grooming in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Men's Grooming in Hungary?
  • What are the major brands in Hungary?
  • Are systems or disposable razors and blades more popular in shaving?
  • Which men’s category is seeing most dynamic growth?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Men's Grooming in Hungary - Category analysis

HEADLINES

PROSPECTS

Huge opportunities
A new generation
Premium preferences

COMPETITIVE LANDSCAPE

Big brands are at the top
Masculine products
Innovations by Nivea

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2013-2018
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2013-2018
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
Table 5 NBO Company Shares of Men’s Grooming: % Value 2014-2018
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2015-2018
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2018-2023
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2018-2023

Beauty and Personal Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

Increasing growth in beauty and personal care
The natural beauty boom
Stable global environment
New directions in product development
Favourable prospects

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources