Men’s grooming is set to maintain stable current value growth in the forecast period, returning to the pre-pandemic level of sales in 2023. Most categories are expected to see growth, with premium men’s fragrances again leading the way, followed by men’s razors and blades.
Male-specific grooming brands may be able to tap into the female consumer group with the help of the gender-neutral trend. For example, in 2020 Swagger was launched as a male-specific grooming brand, which contains natural ingredients, and contains no harmful ingredients such as parabens or triethanolamine (TEA).
E-commerce saw strong growth in men’s grooming in the review period, especially in the first year of the pandemic in 2020, and it is expected to see a continued rise in its share in the forecast period. This channel is not only convenient, but also allows men to buy products which they might be still shy to purchase offline, such as skin care products and colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.See All of Our Definitions
This report originates from Passport, our Men's Grooming research and analysis database.
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