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Country Report

Men's Grooming in

Men's Grooming in South Korea

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Men’s grooming loses growth momentum

Men’s grooming showed only slow growth in 2017. For three consecutive years, the category has seen slower growth than earlier in the review period.

Consumer behaviour affects men’s grooming

Men’s shaving needs to see a strong performance in order for men’s grooming to achieve growth. However, consumer behaviour is having a negative impact in South Korea, as most men currently prefer a neatly trimmed beard.

Potential for growth in the forecast period

During the forecast period, there may be potential for growth in men grooming, as manufacturers are branding products to make them more attractive to men. Men’s grooming products are regarded as “must-have” product lines for brands, in order to claim they are comprehensive beauty and personal care brands.

COMPETITIVE LANDSCAPE

Major players plan to expand in men’s grooming

Men show a higher tendency to purchase what is available in routinely visited outlets, rather than heading to a specific outlet to purchase a specific product. Due to this consumer behaviour, domestic manufacturers such as AmorePacific Corp and LG Household & Health Care have a great deal of potential, as these companies have the best retail coverage across the country.

Fragmentation is expected, with more brands joining the category

Men’s grooming is becoming more fragmented, as small companies are joining the competition. Although major brands hold the most significance in the market, men’s grooming is expected to become more dynamic, as more manufacturers are spotting the potential in the category and are actively expanding.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Sample Men's Grooming Market Research Report

Sample Men's Grooming Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Men's Grooming industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Men's Grooming in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Men's Grooming in South Korea?
What are the major brands in South Korea?
Are systems or disposable razors and blades more popular in shaving?
Which men’s category is seeing most dynamic growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Men's Grooming in South Korea - Category analysis

HEADLINES

PROSPECTS

Men’s grooming loses growth momentum

Consumer behaviour affects men’s grooming

Potential for growth in the forecast period

COMPETITIVE LANDSCAPE

Major players plan to expand in men’s grooming

Fragmentation is expected, with more brands joining the category

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2012-2017
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Men’s Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2017-2022

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Men's Grooming in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Men’s grooming loses growth momentum

Consumer behaviour affects men’s grooming

Potential for growth in the forecast period

COMPETITIVE LANDSCAPE

Major players plan to expand in men’s grooming

Fragmentation is expected, with more brands joining the category

Samples

Overview

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Table of Contents

Men's Grooming in South Korea - Category analysis

HEADLINES

PROSPECTS

Men’s grooming loses growth momentum

Consumer behaviour affects men’s grooming

Potential for growth in the forecast period

COMPETITIVE LANDSCAPE

Major players plan to expand in men’s grooming

Fragmentation is expected, with more brands joining the category

CATEGORY DATA

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

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