The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Premium men’s fragrances demonstrated the strongest performance in 2019. Although the premium unisex fragrances category is absorbing a notable proportion of men’s fragrance demand, the need for scents with a masculine appeal remained significant.
Men’s post-shave, men’s deodorants and men’s skin care were showing negative growth in 2019 due to the availability of numerous alternatives. Post-shave products were increasingly being replaced with skin care products that can sooth irritated skin.
The Hera Homme brand from AmorePacific Corp led men’s grooming in 2019. The brand is a local premium offering that competes with Lab Series and Biotherm Homme.
Sales of men’s grooming are now expected to grow by -2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to -2% growth forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
The reduction in activities outside the home has had a considerable impact on demand for men’s grooming products. Men’s shaving has seen some limited impact, with reduced frequency of shaving or beard trimming, for example.
As lockdown restrictions ease and activities outside the home resume, men’s toiletries should mirror shifts in their respective core categories. Products such as men’s hair care, bath and shower and deodorants are likely to see demand return as men spend more time outside the home.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Men's Grooming industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Men's Grooming industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Men's Grooming in South Korea market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.